Bashful
Bashful is a creative agency. AccountMoves records 0 account wins, 1 loss and 1 retention, and 1 current client including Liquorland, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: creative
Leadership: Tim Chenery (Creative Director), Simon Macias (Head of Design), Emil Vrisakis (Creative Director & Founder), Tom Hoskins (Senior Art Director), Simon Bookallil (CEO and Co-founder), Liane Dowling (Senior Art Director), Guy Marshall (Strategy Partner) · 9 people recorded in total
Career W-L0-1
Retained1
Net $m+0.0
Clients1
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 0 | 0 | 1 | 0.0 | 0.0 | 0.0 | 183 |
| 2018 | 0 | 1 | 0 | 0.0 | 0.0 | 0.0 | 101 |
| Career | 0 | 1 | 1 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Liquorland | creative | 26 Nov 2025 | 0.9 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased
WHY THEY WON Horner pointed to a clear grasp of the customer and category, sharp strategic thinking and the strength of its creative ideas as the reasons for choosing Bashful. Mia Horner on Liquorland · the move · via B&T, 26 Nov 2025 · paraphrased
AGENCY SAYS Bookallil said Bashful was thrilled to take on Liquorland. Simon Bookallil on Liquorland · the move · via B&T, 26 Nov 2025 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 14 May 2026 | Luxaflex SEEN IN CREDITS | creative | Campaign Brief | |
| 20 Nov 2019 | P&O SEEN IN CREDITS | creative | Like No Place on Earth | Campaign Brief |
| 29 Oct 2019 | 86 400 SEEN IN CREDITS | creative | LBB | |
| 7 Feb 2022 | GoDaddy SEEN IN CREDITS | creative | Go for it | Campaign Brief |
| 24 July 2023 | First Choice Liquor Market SEEN IN CREDITS | creative | Campaign Brief | |
| 20 Sept 2023 | Liquorland SEEN IN CREDITS | creative | CHEERS! | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 26 Nov 2025 | Liquorland | creative | Retained | ||
| 15 Aug 2018 | Best&Less | creative | Lost | Y&R Sydney |