Carat South Australia
Carat South Australia is a media agency. AccountMoves records 2 account wins, 0 losses and 0 retentions, and 2 current clients including Journey Beyond, SA Tourism, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: media
Leadership: Adele Gibb (Managing Director – South Australia)
Career W-L2-0
Retained0
Net $m+0.0
Clients2
2026 rank83
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 83 |
| 2023 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 53 |
| Career | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Journey Beyond | media | 28 Jan 2026 | 0.7 | |
| SA Tourism | media | 13 Aug 2023 | 3.2 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased
WHY THEY WON Lally credited Carat South Australia with a collaborative way of working, sharp strategic thinking and a close cultural match. Justine Lally on Journey Beyond · the move · via Campaign Brief, 28 Jan 2026 · paraphrased
AGENCY SAYS Gibb said Carat South Australia was thrilled to take on Journey Beyond, and talked up the brand's standing. Adele Gibb on Journey Beyond · the move · via Campaign Brief, 28 Jan 2026 · paraphrased
WHY THEY WON Yurisich pointed to the quality of its people and its data and technology capability as the reasons for choosing Carat South Australia. Steve Yurisich on SA Tourism · the move · via B&T, 13 Aug 2023 · paraphrased
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 28 Jan 2026 | Journey Beyond | media | Won | ||
| 13 Aug 2023 | SA Tourism | media | Won |