Claxon
Claxon is a media agency. AccountMoves records 10 account wins, 0 losses and 0 retentions, and 10 current clients including Australian Mentoring Services, Better Everyday Project, Celebrity Ink, Creative And, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: media
Leadership: Daniel Willis (CEO), Jade Axford (Chief Growth Officer), James Coulson (Brand Strategy Director)
Career W-L10-0
Retained0
Net $m+0.0
Clients10
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 35 |
| 2024 | 7 | 0 | 0 | 0.0 | 0.0 | 0.0 | 1 |
| 2022 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 46 |
| Career | 10 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Australian Mentoring Services | digital | 25 Mar 2025 | 1.6 | |
| Better Everyday Project | media | 12 Mar 2025 | 1.6 | |
| Celebrity Ink | media | 10 June 2024 | 2.3 | |
| Creative And | creative | 9 Aug 2022 | 4.2 | |
| First or Nothing | media | 5 Nov 2024 | 1.9 | |
| Oroton | digital | 27 May 2024 | 2.4 | |
| Phizz | media | 11 Apr 2024 | 2.5 | |
| Sisu | digital | 20 Mar 2024 | 2.6 | |
| Sisu Clinic | creative | 21 Mar 2024 | 2.6 | |
| Wideline Group | media | 16 June 2024 | 2.3 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 2.7 per quote (league)
WHY THEY WON Baena pointed to the quality of its people as the reasons for choosing Claxon. Tyronne Baena on Australian Mentoring Services · the move · via Campaign Brief, 25 Mar 2025 · paraphrased
AGENCY SAYS Coulson said Claxon was pleased to take on Australian Mentoring Services. James Coulson on Australian Mentoring Services · the move · via Campaign Brief, 25 Mar 2025 · paraphrased
AGENCY SAYS Axford said Claxon was thrilled to take on Better Everyday Project. Jade Axford on Better Everyday Project · the move · via Campaign Brief, 12 Mar 2025 · paraphrased
WHY THEY WON Speight said Claxon stood out for a close cultural match, a record of commercial results and a collaborative way of working. Jade Speight on First or Nothing · the move · via Campaign Brief, 5 Nov 2024 · paraphrased
WHY THEY WON Hendriks pointed to a collaborative way of working, sharp strategic thinking and the strength of its creative ideas as the reasons for choosing Claxon. Michelle Hendriks on Wideline Group · the move · via Campaign Brief, 16 June 2024 · paraphrased
WHY THEY WON Cohen said Claxon stood out for a collaborative way of working, the strength of its creative ideas and its data and technology capability. Johnny Cohen on Celebrity Ink · the move · via Campaign Brief, 10 June 2024 · paraphrased
AGENCY SAYS Willis said Claxon was excited to take on Celebrity Ink, and talked up the brand's standing. Daniel Willis on Celebrity Ink · the move · via Campaign Brief, 10 June 2024 · paraphrased
WHY THEY WON Lines said Claxon stood out for a collaborative way of working, a close cultural match and the quality of its people. Peter Lines on Oroton · the move · via Campaign Brief, 27 May 2024 · paraphrased
WHY THEY WON Cotter pointed to the quality of its people, its data and technology capability and a collaborative way of working as the reasons for choosing Claxon. Dr Brian Cotter on Sisu · the move · via Campaign Brief, 20 Mar 2024 · paraphrased
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 25 Mar 2025 | Australian Mentoring Services | digital | Won | ||
| 12 Mar 2025 | Better Everyday Project | media | Won | ||
| 5 Nov 2024 | First or Nothing | media | Won | ||
| 16 June 2024 | Wideline Group | media | Won | ||
| 10 June 2024 | Celebrity Ink | media | Won | ||
| 27 May 2024 | Oroton | digital | Won | ||
| 11 Apr 2024 | Phizz | media | Won | ||
| 21 Mar 2024 | Sisu Clinic | creative | Won | ||
| 20 Mar 2024 | Sisu | digital | Won | ||
| 9 Aug 2022 | Creative And | creative | Won |