Spinach
Spinach is a PR agency. AccountMoves records 7 account wins, 0 losses and 0 retentions, and 7 current clients including Baby Bunting, Bushman, Drummond Golf, Haymes Paint, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: PR
Leadership: Ben Willee (Media Director), Justin Groves (Art Director), Ben Wilson (Group Account Director), Bambi Villacruz (Account Director), Glenn Myatt (Strategy Director), Dom Megna (Executive Creative Director), Nicole Miranda (Managing Director), Jenna Tompkins (Design Lead) · 13 people recorded in total
Career W-L7-0
Retained0
Net $m+0.0
Clients7
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2024 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 117 |
| 2022 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 92 |
| 2019 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 30 |
| 2018 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 19 |
| 2017 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 59 |
| Career | 7 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Baby Bunting | media | 24 Sept 2019 | 7.1 | |
| Bushman | unspecified | 15 Nov 2017 | 8.9 | |
| Drummond Golf | creative | 30 June 2019 | 7.3 | |
| Haymes Paint | PR | 12 Aug 2024 | 2.2 | |
| Homebuyers Centre | creative | 28 Feb 2022 | 4.6 | |
| Office Choice | digital | 22 Feb 2018 | 8.6 | |
| Queen Victoria Market | media | 5 July 2018 | 8.3 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 1 per quote (league)
WHY THEY WON Senyard pointed to sharp strategic thinking, the quality of its people and an integrated, joined-up offering as the reasons for choosing Spinach. Andrew Senyard on Haymes Paint · the move · via B&T, 13 Aug 2024 · paraphrased
AGENCY SAYS Megna said Spinach was pleased to take on comms. Dom Megna on Haymes Paint · the move · via B&T, 13 Aug 2024 · paraphrased
WHY THEY WON Senyard pointed to sharp strategic thinking, the quality of its people and an integrated, joined-up offering as the reasons for choosing Spinach. Andrew Senyard on Haymes Paint · the move · via Campaign Brief, 12 Aug 2024 · paraphrased
AGENCY SAYS Megna said Spinach was pleased to take on Haymes Paint. Dom Megna on Haymes Paint · the move · via Campaign Brief, 12 Aug 2024 · paraphrased
WHY THEY WON Willmott credited Spinach with sharp strategic thinking, the quality of its people and a collaborative way of working. Jayne Willmott on Homebuyers Centre · the move · via Campaign Brief, 1 Mar 2022 · paraphrased
AGENCY SAYS Willee said Spinach was eager to take on Homebuyers Centre. Ben Willee on Homebuyers Centre · the move · via Campaign Brief, 1 Mar 2022 · paraphrased
WHY THEY WON Dawson said Spinach stood out for sharp strategic thinking, the strength of its creative ideas and a record of commercial results. Sue Dawson on Baby Bunting · the move · via Campaign Brief, 24 Sept 2019 · paraphrased
AGENCY SAYS Willee said Spinach was delighted to take on Baby Bunting. Ben Willee on Baby Bunting · the move · via Campaign Brief, 24 Sept 2019 · paraphrased
AGENCY SAYS Willee said Spinach was pleased to take on Drummond Golf. Ben Willee on Drummond Golf · the move · via Campaign Brief, 1 July 2019 · paraphrased
WHY THEY WON Abeyaratne pointed to the quality of its people as the reasons for choosing Spinach. Ravi Abeyaratne on Drummond Golf · the move · via Campaign Brief, 1 July 2019 · paraphrased
WHY THEY WON Osborne credited Spinach with a record of commercial results, value for money and the quality of its people. Cameron Osborne on Office Choice · the move · via B&T, 25 Feb 2018 · paraphrased
AGENCY SAYS Willee said Spinach was thrilled to take on Office Choice. Ben Willee on Office Choice · the move · via B&T, 25 Feb 2018 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 30 Apr 2025 | Viva Energy Retail SEEN IN CREDITS | creative | Mediaweek | |
| 14 July 2025 | Bapcor SEEN IN CREDITS | creative | All for the drivers | Campaign Brief |
| 1 Sept 2020 | Jalna Yoghurt SEEN IN CREDITS | creative | Campaign Brief | |
| 1 Sept 2020 | Jalna Yoghurt SEEN IN CREDITS | media | Campaign Brief | |
| 22 Mar 2021 | Drummond Golf SEEN IN CREDITS | creative | The Love of Golf | Campaign Brief |
| 11 Oct 2021 | Jalna Dairy Foods Pty Ltd SEEN IN CREDITS | creative | B&T | |
| 11 Oct 2021 | Jalna Dairy Foods Pty Ltd SEEN IN CREDITS | media | B&T | |
| 26 Apr 2023 | Australian Conservation Foundation (ACF) SEEN IN CREDITS | creative | LBB | |
| 18 May 2023 | Kogan.com SEEN IN CREDITS | media | Clickin | Campaign Brief |
| 12 Nov 2024 | Haymes Paint SEEN IN CREDITS | creative | You bet it | Mediaweek |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 12 Aug 2024 | Haymes Paint | PR | Won | ||
| 28 Feb 2022 | Homebuyers Centre | creative | Won | ||
| 24 Sept 2019 | Baby Bunting | media | Won | ||
| 30 June 2019 | Drummond Golf | creative | Won | ||
| 5 July 2018 | Queen Victoria Market | media | Won | ||
| 22 Feb 2018 | Office Choice | digital | Won | ||
| 15 Nov 2017 | Bushman | Won |