TBWA\NZ
TBWA\NZ is a creative agency. AccountMoves records 1 account win, 0 losses and 0 retentions, and 1 current client including Haier, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: creative
Leadership: Shane Bradnick (Chief Creative Officer), Catherine Harris (CEO)
Career W-L1-0
Retained0
Net $m+0.0
Clients1
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 156 |
| Career | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Haier | creative | 20 Nov 2025 | 0.9 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased
WHY THEY WON Glenday said TBWA\NZ stood out for a collaborative way of working, sharp strategic thinking and strong chemistry with the client team. Katrina Glenday on Haier · the move · via Campaign Brief, 20 Nov 2025 · paraphrased
AGENCY SAYS Bradnick said TBWA\NZ was pleased to take on Haier. Shane Bradnick on Haier · the move · via Campaign Brief, 20 Nov 2025 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 17 Feb 2021 | Melanoma New Zealand SEEN IN CREDITS | creative | Campaign Brief | |
| 18 Mar 2021 | ANZ Bank New Zealand SEEN IN CREDITS | creative | Campaign Brief | |
| 17 Dec 2023 | ANZ NZ SEEN IN CREDITS | creative | Campaign Brief | |
| 15 Nov 2023 | 2degrees SEEN IN CREDITS | creative | Find the piñatas, win the free datas | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 20 Nov 2025 | Haier | creative | Won |