Wanderlust Union
Wanderlust Union is a PR agency. AccountMoves records 1 account win, 0 losses and 0 retentions, and 1 current client including Sofitel Sydney Wentworth, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: PR
Leadership: Sophie Baker (Founder and Managing Director)
Career W-L1-0
Retained0
Net $m+0.0
Clients1
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 168 |
| Career | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Sofitel Sydney Wentworth | PR | 18 Sept 2025 | 1.1 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased
AGENCY SAYS Baker said Wanderlust Union was thrilled to take on Sofitel Sydney Wentworth, and talked up the brand's standing and flagged big plans for the next phase. Sophie Baker on Sofitel Sydney Wentworth · the move · via Campaign Brief, 18 Sept 2025 · paraphrased
WHY THEY WON Higgins said Wanderlust Union stood out for a close cultural match, strong chemistry with the client team and a collaborative way of working. Patricia Higgins on Sofitel Sydney Wentworth · the move · via Campaign Brief, 18 Sept 2025 · paraphrased
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 18 Sept 2025 | Sofitel Sydney Wentworth | PR | Won |