16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 OctHairhouse digital → Jaywing · 13 Oct
Brands › ABC

ABC

As at 16 Oct 2026, AccountMoves records no current agency appointments for ABC. Agency changes reported since 2016: 0. Based on reported moves only, with sources.

Marketing lead: Belinda Drew (Head of Marketing, since 21 Sept 2026) · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 0 current

Last review on record: None recorded · Marketing lead since: 21 Sept 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
In-house by ABC Made In-house by ABC MadeSeen in credits only
creative, credited 1 Sept 2021 · 1 campaign
Latest: campaign via Mumbrella
Howatson+Company Howatson+CompanySeen in credits only
creative, credited 28 Oct 2024 · 1 campaign
Latest: campaign via Campaign Brief
Princess A Creative Company Princess A Creative CompanySeen in credits only
creative, credited 21 Sept 2026 · 3 campaigns
Latest: campaign via Mumbrella
Princess A Creative CompanySeen in credits · 1 mth
media
No agency on record
Vacant on record
design
Sonar Music Sonar MusicSeen in credits only
design, credited 21 Sept 2026 · 3 campaigns
Latest: campaign via Mumbrella
Sonar MusicSeen in credits · 1 mth
202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for ABC since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on ABC campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Princess A Creative Company Seen in creditscreative21 Sept 202621 Sept 20263campaign via Mumbrella
DIVISION Seen in creditsproduction21 Sept 202621 Sept 20263campaign via Mumbrella
Sonar Music Seen in creditsdesign21 Sept 202621 Sept 20263campaign via Mumbrella
Howatson+Company Seen in creditscreative28 Oct 202428 Oct 20241campaign via Campaign Brief
In-house by ABC Made Seen in creditscreative1 Sept 20211 Sept 20211campaign via Mumbrella

Also credited People named once in ABC campaign credits

Milla McPhee (Director, Audiences, ABC, Campaign Brief) · Belinda Drew (Head of Marketing, ABC, Campaign Brief) · Sally Phelps (Head of Media, ABC, Campaign Brief) · Sarah McDonald (Group Marketing Manager, Screen, ABC, Campaign Brief) · Anja Cherry (Marketing Manager, Brand, ABC, Campaign Brief) · Rachel Brown (Media Planning Lead, ABC, Campaign Brief) · Harriet Fisher (Senior Media Planner, ABC, Campaign Brief) · Brooke Tunbridge (Digital Media Planner, ABC, Campaign Brief) · Lilian Sor (Chief Strategy Officer, Princess A Creative Company, Campaign Brief) · Renata Barbosa (Executive Producer, Princess A Creative Company, Campaign Brief) · Sanjay De Silva (Director, DIVISION, Campaign Brief) · Danny Long (Casting Director, DIVISION, Campaign Brief) · Lula Cucchiara (Photography, Sonar Music, Campaign Brief) · Fiona Lake (Group Marketing Manager, Audio, ABC, Campaign Brief) · Melissa Tracey (Marketing Manager, Music & Youth, ABC, Campaign Brief) · Alan Pigram (Marketing Specialist, Music & Youth, ABC, Campaign Brief) · Kirsten Nheu (Marketing Coordinator, Music & Youth, ABC, Campaign Brief) · Lachlan Macara (Head of triple j, Double J & Country, ABC, Campaign Brief) · Gavin Chimes (Chief Creative Officer, Howatson+Company, Campaign Brief) · Dom Hickey (Chief Strategy Officer, Howatson+Company, Campaign Brief) · Holly Alexander (Head of Production, Campaign Brief) · Ellena Mills (Head of Design, Campaign Brief) · Scott Zuliani (Creative Directors, Campaign Brief) · Jared Wicker (Creative Directors, Campaign Brief) · Trent Michael (Design Director, Campaign Brief) · Jason Nguyen (Designers, Campaign Brief) · Gabriella Dudman (Designers, Campaign Brief) · Phil Reyestan (Junior Designer, Campaign Brief) · Phoebe Gribble (Art Director, Campaign Brief) · King Yong (Senior Editor, Simon Merrifield, Campaign Brief) · Belle Simmonds (Group Business Director, Simon Merrifield, Campaign Brief) · Maddy Phillips (Business Director, Simon Merrifield, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Fiona LakeGroup Marketing Manager, Audio28 Oct 2024Now
Melissa TraceyMarketing Manager, Music & Youth28 Oct 2024Now
Alan PigramMarketing Specialist, Music & Youth28 Oct 2024Now
Kirsten NheuMarketing Coordinator, Music & Youth28 Oct 2024Now
Belinda DrewHead of Marketing21 Sept 2026Now
Sarah McDonaldGroup Marketing Manager, Screen21 Sept 2026Now
Anja CherryMarketing Manager, Brand21 Sept 2026Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.