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Brands › Activia

Activia

As at 16 Oct 2026, AccountMoves records 1 current agency for Activia: Always Human (social, since 9 Dec 2024). Agency changes reported since 2016: 0. Last reported move: 9 Dec 2024. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Always Human (social) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 9 Dec 2024 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
No agency on record
Vacant on record
social
Always Human Always HumanConfirmed appointment
social, 9 Dec 2024 to now · 1 yr 10 mth
Sources: Campaign Brief
Always HumanConfirmed · 1 yr 10 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
socialAlways HumanCurrent9 Dec 2024Now1.90

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Activia since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
9 Dec 20249 Dec 2024appointmentsocialAlways Humanconfirmedvia Campaign Brief

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS White said Always Human was pleased to take on Activia. Josh White · the move · via Campaign Brief, 9 Dec 2024 · paraphrased