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Brands › AFR

AFR

As at 16 Oct 2026, AccountMoves records 1 current agency for AFR: Howatson+Company (creative, since 13 May 2025). Agency changes reported since 2016: 0. Last reported move: 13 May 2025. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Howatson+Company (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 13 May 2025 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Howatson+Company Howatson+CompanyConfirmed appointment
creative, 13 May 2025 to now · 1 yr 5 mth
Sources: Mediaweek
Howatson+CompanyConfirmed · 1 yr 5 mth
media
No agency on record
Vacant on record
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeHowatson+CompanyCurrent13 May 2025Now1.40

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for AFR since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
13 May 202513 May 2025appointmentcreativeHowatson+Companyconfirmedvia Mediaweek

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Howatson said Howatson+Company was pleased to take on AFR.
Chris Howatson · the move · via Mediaweek, 13 May 2025 · paraphrased