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Brands › Anytime Fitness

Anytime Fitness

As at 16 Oct 2026, AccountMoves records 1 current agency for Anytime Fitness: Akcelo (creative, since 25 July 2025). Agency changes reported since 2016: 0. Last reported move: 25 July 2025. Based on reported moves only, with sources.

Marketing lead: Caitlin Bancroft (Group Chief Brand & Marketing Officer, since 31 July 2025) · Total appointments: 2

Roster: Akcelo (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history1 ended relationship on record, needs 2 · 1 current

Last review on record: 25 July 2025 · Marketing lead since: 31 July 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
The Hallway The HallwayConfirmed appointment
creative, 30 May 2023 to 25 July 2025 · 2 yr 2 mth
Sources: Campaign Brief · MediaweekAkcelo AkceloConfirmed appointment
creative, 25 July 2025 to now · 1 yr 3 mth
Sources: Campaign Brief
AkceloConfirmed · 1 yr 3 mth
media
Involved Media Involved MediaSeen in credits only
media, credited 31 July 2025 to 19 Aug 2026 · 4 campaigns
Latest: Find Your Fitphoria via B&T
Involved MediaSeen in credits · 1 yr 3 mth
2023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeAkceloCurrent25 July 2025Now1.20
creativeThe Hallway30 May 202325 July 20252.20

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Anytime Fitness since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Anytime Fitness campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Rabbit Seen in creditsproduction31 July 202519 Aug 20264Find Your Fitphoria via B&T
Mosaic Seen in creditsaudio31 July 202519 Aug 20264Find Your Fitphoria via B&T
Involved Media Seen in creditsmedia31 July 202519 Aug 20264Find Your Fitphoria via B&T
Eardrum Seen in creditsproduction29 May 202429 May 20241campaign via Campaign Brief
Made in Katana Seen in creditsproduction29 May 202429 May 20241campaign via Campaign Brief

Also credited People named once in Anytime Fitness campaign credits

Caitlin Bancroft (Group Chief Brand & Marketing Officer, Anytime Fitness, Campaign Brief) · Billie Hutchinson (Marketing Lead, Anytime Fitness, Campaign Brief) · Mary Osanlouy (Brand Manager, Anytime Fitness, Campaign Brief) · Nathan Moraza (Creative Team, Anytime Fitness, Campaign Brief) · Justin Borromei (Creative Team, Anytime Fitness, Campaign Brief) · Matty Graham (Business Lead, Oli Cassidy, Campaign Brief) · Samantha Stack (Senior Account Manager, Oli Cassidy, Campaign Brief) · Stephanie Ceccaldi (Lead Producer, Oli Cassidy, Campaign Brief) · Meredyth Judd (Lead Producer, Oli Cassidy, Campaign Brief) · Jon Foye (Head of Craft, Oli Cassidy, Campaign Brief) · Sean LaBrooy (Group Strategy Director, Campaign Brief) · Louise McQuat (Global Executive Creative Director, Campaign Brief) · Dave Di Veroli (Chief Strategy Officer, Campaign Brief) · Al Morrow (Director, Rabbit, Campaign Brief) · Max Walter (DOP, Rabbit, Campaign Brief) · Marcus Butler (Executive Producer, Rabbit, Campaign Brief) · Serena Paul (Producer, Rabbit, Campaign Brief) · Adam Wills (Editor, Rabbit, Campaign Brief) · Matt Baker (Photography, White Chocolate, Campaign Brief) · Ralph van Dijk (Director, Anytime Fitness, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
25 July 202525 July 2025appointmentcreativeAkceloconfirmedvia Campaign Brief
30 May 202330 May 2023appointmentcreativeThe Hallwayconfirmedvia Campaign Briefvia Mediaweek

Marketing leaders

PersonTitleFromTo
Caitlin BancroftGroup Chief Brand & Marketing Officer31 July 2025Now
Billie HutchinsonMarketing Lead31 July 2025Now
Mary OsanlouyBrand Manager31 July 2025Now

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Hall said The Hallway was thrilled to take on Anytime Fitness, and talked up the brand's standing.
iconic brandthrilled
Jules Hall · the move · via Campaign Brief, 30 May 2023 · paraphrased