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Brands › Baiada

Baiada

As at 16 Oct 2026, AccountMoves records 3 current agencies for Baiada: M+C Saatchi (social, since 21 Nov 2022), Clemenger BBDO (creative, since 1 June 2026), Hearts & Science (media, since 1 June 2026). Agency changes reported since 2016: 0. Last reported move: 1 June 2026. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 3

Roster: M+C Saatchi (social), Clemenger BBDO (creative), Hearts & Science (media) Many specialists

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 3 current

Last review on record: 1 June 2026 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Clemenger BBDO Clemenger BBDOConfirmed appointment
creative, 1 June 2026 to now · 4 mth
Sources: Campaign Brief
Clemenger BBDOConfirmed · 4 mth
media
Hearts & Science Hearts & ScienceConfirmed appointment
media, 1 June 2026 to now · 4 mth
Sources: Campaign Brief
Hearts & ScienceConfirmed · 4 mth
social
M+C Saatchi M+C SaatchiConfirmed appointment
social, 21 Nov 2022 to now · 3 yr 11 mth
Sources: Campaign Brief · Mediaweek
M+C SaatchiConfirmed · 3 yr 11 mth
20222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeClemenger BBDOCurrent1 June 2026Now0.40
mediaHearts & ScienceCurrent1 June 2026Now0.40
socialM+C SaatchiCurrent21 Nov 2022Now3.90

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Baiada since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Baiada campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Clemenger BBDO Seen in creditscreative13 July 202613 July 20263campaign via Mediaweek
Hearts & Science Seen in creditsmedia13 July 202613 July 20263campaign via Mediaweek

Also credited People named once in Baiada campaign credits

Georgia Perry (Illustrator, Hearts & Science, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
1 June 20261 June 2026appointmentcreativeClemenger BBDOconfirmedvia Campaign Brief
1 June 20261 June 2026appointmentmediaHearts & Scienceconfirmedvia Campaign Brief
21 Nov 202221 Nov 2022appointmentsocialM+C Saatchiconfirmedvia Campaign Briefvia Mediaweek

Marketing leaders

PersonTitleFromTo
Yash GandhiHead of Marketing21 Nov 202221 Nov 2022

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Gandhi credited M+C Saatchi with the strength of its creative ideas, an integrated, joined-up offering and a record of commercial results.
creativityintegrationeffectiveness
Yash Gandhi · the move · via Campaign Brief, 21 Nov 2022 · paraphrased
AGENCY SAYS Cook said M+C Saatchi was thrilled to take on Baiada.
proudthrilled
Sian Cook · the move · via Campaign Brief, 21 Nov 2022 · paraphrased