Bakers Delight
As at 16 Oct 2026, AccountMoves records 3 current agencies for Bakers Delight: The Royals (creative, since 29 July 2018), Nunn Media (media, since 2 Aug 2023), Sod (digital, since 2 Dec 2024). Agency changes reported since 2016: 1. Last reported move: 2 Dec 2024. Based on reported moves only, with sources.
Marketing lead: Jodi Murray-Freedman (Chief Marketing Officer, since 4 Oct 2026) · Total appointments: 3
Roster: The Royals (creative), Nunn Media (media), Sod (digital) Many specialists
Last review on record: 2 Dec 2024 · Marketing lead since: 4 Oct 2026 (source)
Agency timeline Which agency has held each account, by discipline
creative, 29 July 2018 to now · 8 yr 3 mth
Sources: MumbrellaHERO HEROSeen in credits only
creative, credited 4 Oct 2026 · 1 campaign
Latest: campaign via Campaign Brief
media, 2 Aug 2023 to now · 3 yr 2 mth
Sources: Mumbrella
digital, 2 Dec 2024 to now · 1 yr 10 mth
Sources: Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | The RoyalsCurrent | 29 July 2018 | Now | 8.2 | 0 |
| digital | SodCurrent | 2 Dec 2024 | Now | 1.9 | 0 |
| media | Nunn MediaCurrent | 2 Aug 2023 | Now | 3.2 | 0 |
Agency changes on record Since 2016 · based on reported moves only
| Date | Change | Source |
|---|---|---|
| 2 Aug 2023 | media: PHD to Nunn Media | Mumbrella |
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Bakers Delight campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| HERO Seen in credits | creative | 4 Oct 2026 | 4 Oct 2026 | 1 | campaign via Campaign Brief |
| Nunn Media Seen in credits | media | 4 Oct 2026 | 4 Oct 2026 | 1 | campaign via Campaign Brief |
| Truce Seen in credits | production | 4 Oct 2026 | 4 Oct 2026 | 1 | campaign via Campaign Brief |
Also credited People named once in Bakers Delight campaign credits
Jodi Murray-Freedman (Chief Marketing Officer, Bakers Delight, Campaign Brief) · Pascale McBain (Head of Digital Customer Experience, Bakers Delight, Campaign Brief) · Esther Wu (Media & Content Manager, Bakers Delight, Campaign Brief) · Luke Farrell (Product Development & Bakery Support Manager, Bakers Delight, Campaign Brief) · Andrew Woodhead (National Creative Director, HERO, Campaign Brief) · Roz Scrimshaw (National Head of Production, HERO, Campaign Brief) · Anais Read (Senior Copywriter, HERO, Campaign Brief) · Katelyn Testa (Senior Art Director, HERO, Campaign Brief) · Kurt Griffin (Group Account Director, HERO, Campaign Brief) · Annabel Ziegeler (Account Director, HERO, Campaign Brief) · Stacey Blease (Group Business Director, Nunn Media, Campaign Brief) · Steven Bale (Account Director, Nunn Media, Campaign Brief) · Ella Redmond Molloy (Account Manager, Nunn Media, Campaign Brief) · Michael Ciccone (Executive Producer, Truce, Campaign Brief) · Carla McConnell (Producer, Truce, Campaign Brief) · Marcus Cropp (DOP, Truce, Campaign Brief) · James Ashbolt (Offline Editor, Via Truce, Campaign Brief) · Dave Abbott (Online Editor, Via Truce, Campaign Brief) · Alina Birmingham (Colourist, Via Truce, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 2 Dec 2024 | 2 Dec 2024 | appointment | digital | Sod | confirmed | via Campaign Brief | |||
| 2 Aug 2023 | 2 Aug 2023 | appointment | media | PHD | Nunn Media | confirmed | via Mumbrella | ||
| 29 July 2018 | 29 July 2018 | appointment | creative | The Royals | confirmed | via Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Jodi Murray-Freedman | Chief Marketing Officer | 4 Oct 2026 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
