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Brands › BCU Bank

BCU Bank

As at 16 Oct 2026, AccountMoves records 1 current agency for BCU Bank: Dilate (media, since 11 Sept 2026). Agency changes reported since 2016: 0. Last reported move: 11 Sept 2026. Based on reported moves only, with sources.

Marketing lead: Michelle Hemingway (Head of Marketing, since 10 Apr 2024) · Total appointments: 1

Roster: Dilate (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 11 Sept 2026 · Marketing lead since: 10 Apr 2024 (source)

Agency timeline Which agency has held each account, by discipline

creative
The Hallway The HallwaySeen in credits only
creative, credited 9 Apr 2024 · 1 campaign
Latest: campaign via LBB
Vacant on record
media
The Hallway The HallwaySeen in credits only
media, credited 10 Apr 2024 · 1 campaign
Latest: campaign via Campaign BriefDilate DilateReported appointment
media, 11 Sept 2026 to now · 1 mth
Sources: B&T
DilateReported · 1 mth
PR
Aruga ArugaSeen in credits only
PR, credited 9 Apr 2024 to 10 Apr 2024 · 2 campaigns
Latest: campaign via LBB
Vacant on record
experiential
BonBon BonBonSeen in credits only
experiential, credited 10 Apr 2024 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaDilateCurrent11 Sept 2026Now0.10

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for BCU Bank since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on BCU Bank campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
The Hallway Seen in creditsmedia10 Apr 202410 Apr 20241campaign via Campaign Brief
Aruga Seen in creditsPR9 Apr 202410 Apr 20242campaign via LBB
BonBon Seen in creditsexperiential10 Apr 202410 Apr 20241campaign via Campaign Brief
The Hallway Seen in creditscreative9 Apr 20249 Apr 20241campaign via LBB

Also credited People named once in BCU Bank campaign credits

Mark Smyth (BCU Bank General Manager, BCU Bank, Campaign Brief) · Michelle Hemingway (Head of Marketing, BCU Bank, Campaign Brief) · Claudia Dalton (Brand & Marketing Manager, BCU Bank, Campaign Brief) · Britney Nash (Creative Design Lead, BCU Bank, Campaign Brief) · Adam Brunes (Co-Founder and Partner Lead, Aruga, Campaign Brief) · Kimberley Roberts (Account Lead, Aruga, Campaign Brief) · Belinda Seeney (Director of Content, Aruga, Campaign Brief) · Kirsty Adams (Events & Activations Director, BonBon, Campaign Brief) · Dana Brown (Partnerships & Engagement Director, BonBon, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
11 Sept 202611 Sept 2026appointmentmediaDilatereportedvia B&T

Marketing leaders

PersonTitleFromTo
Michelle HemingwayHead of Marketing10 Apr 2024Now
Claudia DaltonBrand & Marketing Manager10 Apr 2024Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.