16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 OctHairhouse digital → Jaywing · 13 Oct
Brands › Bendon

Bendon

As at 16 Oct 2026, AccountMoves records 1 current agency for Bendon: YoungShand (unspecified, since 8 Aug 2024). Agency changes reported since 2016: 0. Last reported move: 8 Aug 2024. Based on reported moves only, with sources.

Marketing lead: Tracey Hennah (GM Marketing and Digital, since 8 Aug 2024) · Total appointments: 1

Roster: YoungShand (unspecified) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 8 Aug 2024 · Marketing lead since: 8 Aug 2024 (source)

Agency timeline Which agency has held each account, by discipline

creative
YoungShand YoungShandSeen in credits only
creative, credited 27 Jan 2025 to 28 Jan 2025 · 2 campaigns
Latest: bra better via Campaign BriefYS. YS.Seen in credits only
creative, credited 15 Feb 2026 · 1 campaign
Latest: No Woman Is One Woman via Campaign Brief
YS.Seen in credits · 8 mth
media
Thompson Spencer Thompson SpencerSeen in credits only
media, credited 15 Feb 2026 · 1 campaign
Latest: No Woman Is One Woman via Campaign Brief
Thompson SpencerSeen in credits · 8 mth
design
Shane Taipari – Franklin Road Shane Taipari – Franklin RoadSeen in credits only
design, credited 15 Feb 2026 · 1 campaign
Latest: No Woman Is One Woman via Campaign Brief
Shane Taipari – Franklin RoadSeen in credits · 8 mth
unspecified
YoungShand YoungShandConfirmed appointment
unspecified, 8 Aug 2024 to now · 2 yr 2 mth
Sources: Campaign Brief
YoungShandConfirmed · 2 yr 2 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
unspecifiedYoungShandCurrent8 Aug 2024Now2.20

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Bendon since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Bendon campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
YS. Seen in creditscreative15 Feb 202615 Feb 20261No Woman Is One Woman via Campaign Brief
Thompson Spencer Seen in creditsmedia15 Feb 202615 Feb 20261No Woman Is One Woman via Campaign Brief
Shane Taipari – Franklin Road Seen in creditsdesign15 Feb 202615 Feb 20261No Woman Is One Woman via Campaign Brief
YoungShand Seen in creditscreative27 Jan 202528 Jan 20252bra better via Campaign Brief

Also credited People named once in Bendon campaign credits

Corey Chalmers (CCO, YS, Campaign Brief) · Julie Spedding (CD/Director, YS, Campaign Brief) · Lydia Sleeman-Bailey (Strategist, YS, Campaign Brief) · Simon Upton (Photographer, YS, Campaign Brief) · Taylor Prichard (DOP, YS, Campaign Brief) · Chantal Hoogvliet (Producer, YS, Campaign Brief) · Simon Murtagh (Editor, YS, Campaign Brief) · Meagan Bach (Designers, YS, Campaign Brief) · Alana Shelton (Designers, YS, Campaign Brief) · Sophie Alexander (Designers, YS, Campaign Brief) · Anna Johnson (CEO, Bendon, Campaign Brief) · Melanie Bosma (Senior Designers, YoungShand, Campaign Brief) · Kirsten Bray (Strategist, YoungShand, Campaign Brief) · Andrea Long (Media Strategist, YoungShand, Campaign Brief) · Ben Hopkinson (Client Services Director, YoungShand, Campaign Brief) · Bec Pivac (Senior Account Director, YoungShand, Campaign Brief) · Jaimee Croot (Senior Media Manager, YoungShand, Campaign Brief) · Meryln Mathew (Senior Digital Manager, YoungShand, Campaign Brief) · Scott Maddox (Creative directors, YoungShand, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
8 Aug 20248 Aug 2024appointmentYoungShandconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Tracey HennahGM Marketing and Digital8 Aug 2024Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Hennah said YoungShand stood out for sharp strategic thinking, the quality of its people and the strength of its creative ideas.
strategic thinkingpeoplecreativityexcited
Tracey Hennah · the move · via Campaign Brief, 8 Aug 2024 · paraphrased
AGENCY SAYS Kipling said YoungShand was thrilled to take on Bendon, and talked up the brand's standing.
iconicthrilled
Sue Kipling · the move · via Campaign Brief, 8 Aug 2024 · paraphrased