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Brands › Berlei

Berlei

As at 16 Oct 2026, AccountMoves records 1 current agency for Berlei: The Monkeys (creative, since 15 June 2017). Agency changes reported since 2016: 0. Last reported move: 15 June 2017. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: The Monkeys (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 15 June 2017 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
The Monkeys The MonkeysConfirmed appointment
creative, 15 June 2017 to now · 9 yr 4 mth
Sources: LBB · Mumbrella
Droga5 ANZ Droga5 ANZSeen in credits only
creative, credited 31 Aug 2017 to 28 Feb 2022 · 2 campaigns
Latest: campaign via LBB
Piglet Studio Piglet StudioSeen in credits only
creative, credited 26 Sept 2021 · 2 campaigns
Latest: campaign via Campaign Brief
Fabric (part of the TBWA\Sydney Group) Fabric (part of the TBWA\Sydney Group)Seen in credits only
creative, credited 9 Feb 2026 · 2 campaigns
Latest: campaign via Campaign Brief
The MonkeysConfirmed · 9 yr 4 mth
media
Manning Gottlieb OMD Manning Gottlieb OMDSeen in credits only
media, credited 31 Aug 2017 · 1 campaign
Latest: campaign via LBB
Vacant on record
digital
Emotive EmotiveSeen in credits only
digital, credited 12 Jan 2017 · 1 campaign
Latest: Doing It For Herself via B&T
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeThe MonkeysCurrent15 June 2017Now9.30

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Berlei since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Berlei campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Fabric (part of the TBWA\Sydney Group) Seen in creditscreative9 Feb 20269 Feb 20262campaign via Campaign Brief
BOLT\TBWA Seen in creditspost-production9 Feb 20269 Feb 20262campaign via Campaign Brief
Droga5 ANZ Seen in creditscreative31 Aug 201728 Feb 20222campaign via LBB
Revolver Australia Seen in creditsproduction31 Aug 201728 Feb 20222campaign via LBB
The Glue Society Seen in creditspost-production28 Feb 202228 Feb 20223In Support of You via Campaign Brief
OTIS Seen in creditsaudio28 Feb 202228 Feb 20221In Support of You via LBB
The Monkeys Seen in creditscreative28 Feb 202228 Feb 20222In Support of You via Campaign Brief
Revolver Seen in creditsproduction28 Feb 202228 Feb 20222In Support of You via Campaign Brief
Natalie Harvie @ Citizen Jane Seen in creditsproduction28 Feb 202228 Feb 20222In Support of You via Campaign Brief
Piglet Studio Seen in creditscreative26 Sept 202126 Sept 20212campaign via Campaign Brief
Vandal Director: Tracey Rowe Seen in creditsproduction26 Sept 202126 Sept 20211campaign via B&T
Gabrielle Filtz Editor: Mariah Dunn Seen in creditsproduction26 Sept 202126 Sept 20211campaign via B&T
Nigel Crowley Online: Kent Smith Seen in creditsaudio26 Sept 202126 Sept 20211campaign via B&T
Vandal Seen in creditsproduction26 Sept 202126 Sept 20211campaign via Campaign Brief
Manning Gottlieb OMD Seen in creditsmedia31 Aug 201731 Aug 20171campaign via LBB
Fin Design + Effects Shanghai Seen in creditspost-production31 Aug 201731 Aug 20171campaign via LBB
Droga5 ANZ Seen in creditsaudio31 Aug 201731 Aug 20171campaign via LBB
Emotive Seen in creditsproduction12 Jan 201712 Jan 20171Doing It For Herself via B&T
Emotive Seen in creditsdigital12 Jan 201712 Jan 20171Doing It For Herself via B&T

Also credited People named once in Berlei campaign credits

Paola Morabito (Director, Emotive, B&T) · Andrew Cameron (Creative Director, Emotive, B&T) · Hayley-Ritz Pelling (Senior Producer, Emotive, B&T) · Trevor Paperny (Producer, Emotive, B&T) · Shawn Dougherty (Production Manager, Emotive, B&T) · Sharone Meir (Director of Photography, Emotive, B&T) · Harrison Schaaf (Additional Photography, Emotive, B&T) · Uthayan Selvaraj (Editors, Emotive, B&T) · Sam Gadsden (Editors, Emotive, B&T) · Tristian La Fontain (Colourist, B&T) · Jez Smith (Stills Photographer, B&T) · Trim Editing London (Editorial, Fin Design + Effects Shanghai, LBB) · Holli Michelle (Division manager, Berlei, B&T) · Andrea Michelle (Marketing manager, Berlei, B&T) · Jade Massaad (Brand manager, Berlei, B&T) · Andrew Henderson (Creative director, Piglet Studio, B&T) · Brooke Smith (Piglet producer, Piglet Studio, B&T) · Brenden Johnson (Managing director, Nigel Crowley Online: Kent Smith, B&T) · Tracey Rowe (Director, Vandal, Campaign Brief) · Benjamin O’Donnell (Producer, Vandal, Campaign Brief) · Ciara Hehir (Producer, Vandal, Campaign Brief) · Mariah Dunn (Editor, Gabrielle Filtz, Campaign Brief) · Barbara Humphries (Executive Creative Director, The Monkeys, B&T) · Becky Feiner (Art Director, The Monkeys, B&T) · Katyana O’Neill (Art Director, The Monkeys, B&T) · Katie Kidd (Art Director, The Monkeys, B&T) · Allie Steel (Copywriter, The Monkeys, B&T) · Charlotte Taylor (Copywriter, The Monkeys, B&T) · Kezia Quinn (Group Account Director, The Monkeys, B&T) · Shannon Duhig (Group Account Director, The Monkeys, B&T) · Natasha Delin (Account Director, The Monkeys, B&T) · Ruth Peck (Senior Account Manager, The Monkeys, B&T) · Penny Brown (Head of Production, The Monkeys, B&T) · Katie Bassett (Film Producer, The Monkeys, B&T) · Tanith Williamson (Senior Integrated Producer, The Monkeys, B&T) · Melissa Watson (Designer, The Monkeys, B&T) · Leilani Croucher (Director, Revolver, B&T) · Pip Smart (Executive Producer, Revolver, B&T) · Alex Kember (Producer, Revolver, B&T) · Zoe White (DOP, Revolver, B&T) · Scott Stirling (Editor, The Glue Society, B&T) · Sarah Adamson (Photographer, Union Management, B&T) · Belinda Blooman (Senior Producer, Union Management, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
15 June 201715 June 2017appointmentcreativeThe Monkeysconfirmedvia LBBvia Mumbrella

Marketing leaders

PersonTitleFromTo
Zoe HayesMarketing Manager15 June 201716 Nov 2020
Andrea MichelleMarketing Manager26 Sept 202128 Feb 2022
Jade MassaadBrand Manager26 Sept 202128 Feb 2022

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Hayes welcomed the appointment of The Monkeys without spelling out a specific reason.
Zoe Hayes · the move · via LBB, 15 June 2017 · paraphrased
AGENCY SAYS Green said The Monkeys was pleased to take on Berlei, and talked up the brand's standing. Mark Green · the move · via LBB, 15 June 2017 · paraphrased