Betty's Burgers
As at 16 Oct 2026, AccountMoves records 2 current agencies for Betty's Burgers: Superhuman (media, since 24 Apr 2026), free.studio (creative, since 6 May 2026). Agency changes reported since 2016: 0. Last reported move: 6 May 2026. Based on reported moves only, with sources.
Marketing lead: Aimee Hocking (Head of Marketing and Experience, since 5 May 2026) · Total appointments: 2
Roster: Superhuman (media), free.studio (creative) Small roster
Last review on record: 6 May 2026 · Marketing lead since: 5 May 2026 (source)
Agency timeline Which agency has held each account, by discipline
creative, 6 May 2026 to now · 5 mth
Sources: B&T · Campaign Brief
media, 24 Apr 2026 to now · 6 mth
Sources: B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | free.studioCurrent | 6 May 2026 | Now | 0.4 | 0 |
| media | SuperhumanCurrent | 24 Apr 2026 | Now | 0.5 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Betty's Burgers since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 6 May 2026 | 6 May 2026 | appointment | creative | free.studio | reported | via B&Tvia Campaign Brief | |||
| 24 Apr 2026 | 24 Apr 2026 | appointment | media | Superhuman | reported | via B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Aimee Hocking | Head of Marketing and Experience | 5 May 2026 | Now |