16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 OctHairhouse digital → Jaywing · 13 Oct
Brands › Big Red Group

Big Red Group

As at 16 Oct 2026, AccountMoves records 3 current agencies for Big Red Group: We Are Different (PR, since 6 Dec 2021), Kaimera (media, since 26 Oct 2022), The Thoughtful Agency (digital, since 11 Aug 2026). Agency changes reported since 2016: 0. Last reported move: 11 Aug 2026. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 3

Roster: We Are Different (PR), Kaimera (media), The Thoughtful Agency (digital) Many specialists

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 3 current

Last review on record: 11 Aug 2026 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
Kaimera KaimeraConfirmed appointment
media, 26 Oct 2022 to now · 4 yr
Sources: B&T · Campaign Brief
KaimeraConfirmed · 4 yr
digital
The Thoughtful Agency The Thoughtful AgencyConfirmed appointment
digital, 11 Aug 2026 to now · 2 mth
Sources: Campaign Brief
The Thoughtful AgencyConfirmed · 2 mth
PR
We Are Different We Are DifferentConfirmed appointment
PR, 6 Dec 2021 to now · 4 yr 10 mth
Sources: B&T · Mumbrella · Campaign Brief
We Are DifferentConfirmed · 4 yr 10 mth
202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
digitalThe Thoughtful AgencyCurrent11 Aug 2026Now0.20
mediaKaimeraCurrent26 Oct 2022Now4.00
PRWe Are DifferentCurrent6 Dec 2021Now4.90

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Big Red Group since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
11 Aug 202611 Aug 2026appointmentdigitalThe Thoughtful Agencyconfirmedvia Campaign Brief
26 Oct 202226 Oct 2022appointmentmediaKaimeraconfirmedvia B&Tvia Campaign Brief
6 Dec 20216 Dec 2021appointmentPRWe Are Differentconfirmedvia B&Tvia Mumbrellavia Campaign Brief

Marketing leaders

PersonTitleFromTo
Matt GudgeHead of Marketing6 Dec 20217 Dec 2021
Paul ConnellChief Marketing Officer28 Oct 202228 Oct 2022

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Boris pointed to the quality of its people, a record of commercial results and a collaborative way of working as the reasons for choosing The Thoughtful Agency.
peopleeffectivenesspartnershipamazingambitiousdelighted
John Boris · the move · via Campaign Brief, 11 Aug 2026 · paraphrased
AGENCY SAYS Perkins said The Thoughtful Agency was excited to take on Big Red Group.
excited
Chris Perkins · the move · via Campaign Brief, 11 Aug 2026 · paraphrased
WHY THEY WON Connell pointed to the quality of its people, a record of commercial results and its data and technology capability as the reasons for choosing Kaimera.
peopleeffectivenessdata and technologyincrediblejourneypurpose
Paul Connell · the move · via Campaign Brief, 28 Oct 2022 · paraphrased
AGENCY SAYS Behr said Kaimera was honoured to take on Big Red Group, and talked up the brand's standing.
honourediconic
Nick Behr · the move · via Campaign Brief, 28 Oct 2022 · paraphrased
AGENCY SAYS Terry said We Are Different was excited to take on Big Red Group.
excited
Stuart Terry · the move · via Campaign Brief, 7 Dec 2021 · paraphrased
WHY THEY WON Gudge pointed to the quality of its people as the reasons for choosing We Are Different.
peopleamazingthrilled
Matt Gudge · the move · via B&T, 6 Dec 2021 · paraphrased