Big W
As at 16 Oct 2026, AccountMoves records 1 current agency for Big W: 72andSunny (creative, since 9 Apr 2025). Agency changes reported since 2016: 1. Last reported move: 9 Apr 2025. Based on reported moves only, with sources.
Marketing lead: Claire West (Head of Marketing, since 7 Nov 2023) · Total appointments: 1
Roster: 72andSunny (creative) Small roster
Last review on record: 9 Apr 2025 · Marketing lead since: 7 Nov 2023 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 4 Nov 2018 to 2 Nov 2020 · 3 campaigns
Latest: campaign via B&TM&C Saatchi Sydney M&C Saatchi SydneySeen in credits only
creative, credited 2 Nov 2021 to 8 Nov 2023 · 5 campaigns
Latest: campaign via Campaign Brief72andSunny 72andSunnyConfirmed appointment
creative, 9 Apr 2025 to now · 1 yr 6 mth
Sources: Campaign Brief
media, credited 4 Nov 2018 · 1 campaign
Latest: campaign via B&TCarat CaratSeen in credits only
media, credited 1 Oct 2020 to 8 Nov 2023 · 6 campaigns
Latest: campaign via Campaign Brief
PR, credited 4 Nov 2018 · 1 campaign
Latest: campaign via B&TRed Havas Red HavasSeen in credits only
PR, credited 1 Oct 2020 to 2 Nov 2022 · 4 campaigns
Latest: campaign via Campaign BriefR ed Havas Media Agency R ed Havas Media AgencySeen in credits only
PR, credited 2 Nov 2020 · 1 campaign
Latest: campaign via Campaign BriefHavas Red Havas RedSeen in credits only
PR, credited 7 Nov 2023 to 8 Nov 2023 · 2 campaigns
Latest: campaign via B&T
design, credited 2 Nov 2020 · 1 campaign
Latest: campaign via Campaign BriefMassiveMusic MassiveMusicSeen in credits only
design, credited 2 Nov 2022 · 1 campaign
Latest: campaign via Campaign BriefOtis Studios Otis StudiosSeen in credits only
design, credited 10 Sept 2025 · 1 campaign
Latest: How Good via B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | 72andSunnyCurrent | 9 Apr 2025 | Now | 1.5 | 0 |
Agency changes on record Since 2016 · based on reported moves only
| Date | Change | Source |
|---|---|---|
| 9 Apr 2025 | creative: M+C Saatchi to 72andSunny | Campaign Brief |
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Big W campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| 72andSunny Sydney Seen in credits | creative | 10 Sept 2025 | 10 Sept 2025 | 1 | How Good via B&T |
| The Editors Seen in credits | post-production | 10 Sept 2025 | 10 Sept 2025 | 1 | How Good via B&T |
| Otis Studios Seen in credits | design | 10 Sept 2025 | 10 Sept 2025 | 1 | How Good via B&T |
| M&C Saatchi Sydney Seen in credits | creative | 2 Nov 2021 | 8 Nov 2023 | 5 | campaign via Campaign Brief |
| Havas Red Seen in credits | PR | 7 Nov 2023 | 8 Nov 2023 | 2 | campaign via B&T |
| Carat Seen in credits | media | 1 Oct 2020 | 8 Nov 2023 | 6 | campaign via Campaign Brief |
| Red Havas Seen in credits | PR | 1 Oct 2020 | 2 Nov 2022 | 4 | campaign via Campaign Brief |
| Res Seen in credits | post-production | 1 Nov 2022 | 2 Nov 2022 | 2 | campaign via B&T |
| MassiveMusic Seen in credits | design | 2 Nov 2022 | 2 Nov 2022 | 1 | campaign via Campaign Brief |
| M+C Saatchi Seen in credits | creative | 4 Nov 2018 | 2 Nov 2020 | 3 | campaign via B&T |
| Filmgraphics Seen in credits | production | 2 Nov 2020 | 2 Nov 2020 | 1 | campaign via Campaign Brief |
| Resolution Seen in credits | post-production | 2 Nov 2020 | 2 Nov 2020 | 1 | campaign via Campaign Brief |
| Song Zu Seen in credits | design | 2 Nov 2020 | 2 Nov 2020 | 1 | campaign via Campaign Brief |
| R ed Havas Media Agency Seen in credits | PR | 2 Nov 2020 | 2 Nov 2020 | 1 | campaign via Campaign Brief |
| Woolworths@DAN Seen in credits | media | 4 Nov 2018 | 4 Nov 2018 | 1 | campaign via B&T |
| Magnum & Co Seen in credits | PR | 4 Nov 2018 | 4 Nov 2018 | 1 | campaign via B&T |
Also credited People named once in Big W campaign credits
Madeline Purdy (Director, Good Oil, B&T) · Sam Long (Executive Producer, Good Oil, B&T) · Ellie Craven (Producer, Good Oil, B&T) · Kristen Linders (General manager of marketing, BIG W, B&T) · Carly Bowra (Head of digital and category marketing, BIG W, B&T) · Melanie McPherson (Marketing manager, BIG W, B&T) · Rebecca Spurr (Head of design, production and store marketing, BIG W, B&T) · Fiona Harrop (Head of media buying, social media and PR, BIG W, B&T) · Michelle Bartolo (PR manager, BIG W, B&T) · Avish Gordhan (Executive Creative Director, M&C Saatchi, Campaign Brief) · Brendan Donnelly (Creative Director, M&C Saatchi, Campaign Brief) · Allie Steel (Senior Copywriter, M&C Saatchi, Campaign Brief) · Nicole Yeoman (Art Director, M&C Saatchi, Campaign Brief) · Ben Greenslade (Group Head, M&C Saatchi, Campaign Brief) · Lydia Caldwell (Senior Account Manager, M&C Saatchi, Campaign Brief) · Vanessa Millemaggi (Integrated Project Director, M&C Saatchi, Campaign Brief) · Sabrina Douglas (Senior Strategy Director, M&C Saatchi, Campaign Brief) · Emma Parsons (Social Strategy Director, M&C Saatchi, Campaign Brief) · John Pannocchia (Executive Producer, M&C Saatchi, Campaign Brief) · Jay McGuinness (UI & Motion Designer, M&C Saatchi, Campaign Brief) · Michael Szumowski (Country Manager, M&C Saatchi, Campaign Brief) · Tom Bradbeer (Copywriter, M&C Saatchi, Campaign Brief) · Laura Brown (Art Director, M&C Saatchi, Campaign Brief) · Simone Cherry (Design Director, M&C Saatchi, Campaign Brief) · Laura Jones (Senior Account Director, M&C Saatchi, Campaign Brief) · Britta Fehn-Jeffery (Account Manager, M&C Saatchi, Campaign Brief) · Sean O’Shea (Account Manager, M&C Saatchi, Campaign Brief) · Brianna Morton (Account Executive, M&C Saatchi, Campaign Brief) · Amy Grant (Strategist, M&C Saatchi, Campaign Brief) · Ros Payne (Senior TV Producer, M&C Saatchi, Campaign Brief) · Anna Fawcett (Producer, Filmgraphics, Campaign Brief) · Janet Evans (Senior Copywriter, M&C Saatchi Sydney, Campaign Brief) · Jason Leigh (Copywriter, M&C Saatchi Sydney, Campaign Brief) · Rob Gordon (Art Director, M&C Saatchi Sydney, Campaign Brief) · Rachael Fraser (Head of Strategy, M&C Saatchi Sydney, Campaign Brief) · Lillian Schroeder (Senior Broadcast Producer, M&C Saatchi Sydney, Campaign Brief) · Jo Movizio (Senior Account Director, M&C Saatchi Sydney, Campaign Brief) · Ingrid Williams (Account Executive, M&C Saatchi Sydney, Campaign Brief) · Vanessa Fernandez (Integrated Producer, M&C Saatchi Sydney, Campaign Brief) · Stuart Bowen (Director, Good Oil, Campaign Brief) · Catherine Warner (Producer, Good Oil, Campaign Brief) · Nicole Conway (Senior Copywriter, M&C Saatchi Sydney, B&T) · Tim Batterham (Senior Art Director, M&C Saatchi Sydney, B&T) · Vanessa Graham (Group Strategy Director, M&C Saatchi Sydney, B&T) · Francisco Phillips (Social Media Manager, M&C Saatchi Sydney, B&T) · Lill Schroeder (Senior Broadcast Producer, M&C Saatchi Sydney, B&T) · Dorian Lagarrigue (Senior Account Manager, M&C Saatchi Sydney, B&T) · Henry Welch (Executive Integrated Producer, M&C Saatchi Sydney, B&T) · Alex Ardino (Senior Motion Designer, M&C Saatchi Sydney, B&T) · Hamish Roxburgh (Producer, Good Oil, B&T) · Fiona McGee (Director, Good Oil, Campaign Brief) · Claire West (Head of Marketing, BIG W, B&T) · Stephanie Denman (Senior Marketing Manager, BIG W, B&T) · Claudine Laycock (Marketing Manager, BIG W, B&T) · Aimee Carroll (Assistant Marketing Manager, BIG W, B&T) · Sarah Pont (Strategy Director, M&C Saatchi Sydney, B&T) · Loren August (Head of Broadcast, M&C Saatchi Sydney, B&T) · Greg Hyslop (Lead Print Producer, M&C Saatchi Sydney, B&T) · Adelaide Hinton (Senior Account Director, M&C Saatchi Sydney, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 9 Apr 2025 | 9 Apr 2025 | appointment | creative | M+C Saatchi | 72andSunny | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Kristen Linders | General Manager of Marketing | 4 Nov 2018 | 4 Nov 2018 |
| Carly Bowra | Head of Digital and Category Marketing | 4 Nov 2018 | 4 Nov 2018 |
| Melanie McPherson | Marketing Manager | 4 Nov 2018 | 4 Nov 2018 |
| Rebecca Spurr | Head of Design, Production and Store Marketing | 4 Nov 2018 | 4 Nov 2018 |
| Vanessa Rowed | Marketing Director | 7 Nov 2023 | 19 May 2026 |
| Claire West | Head of Marketing | 7 Nov 2023 | Now |
| Stephanie Denman | Senior Marketing Manager | 7 Nov 2023 | Now |
| Claudine Laycock | Marketing Manager | 7 Nov 2023 | Now |
| Aimee Carroll | Assistant Marketing Manager | 7 Nov 2023 | 22 June 2026 |
