16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 OctHairhouse digital → Jaywing · 13 Oct
Brands › Big4 Holiday Parks

Big4 Holiday Parks

As at 16 Oct 2026, AccountMoves records 1 current agency for Big4 Holiday Parks: Tide (PR, since 28 Mar 2025). Agency changes reported since 2016: 0. Last reported move: 28 Mar 2025. Based on reported moves only, with sources.

Marketing lead: Tash Prendergast (Head of Marketing, since 14 Mar 2023) · Total appointments: 1

Roster: Tide (PR) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 28 Mar 2025 · Marketing lead since: 14 Mar 2023 (source)

Agency timeline Which agency has held each account, by discipline

creative
The Pangea Agency The Pangea AgencySeen in credits only
creative, credited 14 Mar 2023 · 2 campaigns
Latest: Go Big via Campaign BriefPangea PangeaSeen in credits only
creative, credited 24 Jan 2024 to 17 Feb 2026 · 2 campaigns
Latest: campaign via Campaign Brief
PangeaSeen in credits · 2 yr 9 mth
media
Ryvalmedia RyvalmediaSeen in credits only
media, credited 14 Mar 2023 to 17 Feb 2026 · 3 campaigns
Latest: Go Big via Campaign Brief
RyvalmediaSeen in credits · 3 yr 7 mth
PR
Soda Communications Soda CommunicationsSeen in credits only
PR, credited 14 Mar 2023 · 1 campaign
Latest: Go Big via Campaign BriefTide TideReported appointment
PR, 28 Mar 2025 to now · 1 yr 7 mth
Sources: B&T
TideReported · 1 yr 7 mth
2023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
PRTideCurrent28 Mar 2025Now1.60

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Big4 Holiday Parks since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Big4 Holiday Parks campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Pangea Seen in creditscreative24 Jan 202417 Feb 20262campaign via Campaign Brief
Tide Communications Seen in creditsPR17 Feb 202617 Feb 20261The BIG Aussie Review via Campaign Brief
Ryvalmedia Seen in creditsmedia14 Mar 202317 Feb 20263Go Big via Campaign Brief
Magnetizer Seen in creditsproduction14 Mar 202324 Jan 20243Go Big via Campaign Brief
The Pangea Agency Seen in creditscreative14 Mar 202314 Mar 20232Go Big via Campaign Brief
Soda Communications Seen in creditsPR14 Mar 202314 Mar 20231Go Big via Campaign Brief

Also credited People named once in Big4 Holiday Parks campaign credits

Tash Prendergast (Head of Marketing, BIG4 Holiday Parks, Campaign Brief) · Summer Lee (Content & Social Manager, BIG4 Holiday Parks, Campaign Brief) · Rachel D’Souza (Performance Marketing Lead, BIG4 Holiday Parks, Campaign Brief) · Eliza Cowling (Campaign Lead, BIG4 Holiday Parks, Campaign Brief) · Tommy McCubbin (Creative Director, Pangea, Campaign Brief) · Tim Holman (Founder & Business Director, Pangea, Campaign Brief) · Evan Johnson (Business Director, Pangea, Campaign Brief) · Ann-Sophie Dam (Project Director, Pangea, Campaign Brief) · Aaron Tyler (Creative, Pangea, Campaign Brief) · Benny Capp Photography (Stills Photography, Magnetizer, Campaign Brief) · Zoe Marron-Davies (Art Director, The Pangea Agency, Campaign Brief) · Charlie Ward (Director, Magnetizer, Campaign Brief) · Andrew Wood (Producer, Magnetizer, Campaign Brief) · Dom Lawson (Editor, Magnetizer, Campaign Brief) · Sarinna Harte (Group Media Director, Ryvalmedia, Campaign Brief) · Trent Light (Business Strategy Director, Ryvalmedia, Campaign Brief) · Monica Mui (Performance Media Manager, Ryvalmedia, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
28 Mar 202528 Mar 2025appointmentPRTidereportedvia B&T

Marketing leaders

PersonTitleFromTo
Tash PrendergastHead of Marketing14 Mar 2023Now
Rachel D’SouzaPerformance Marketing Lead24 Jan 2024Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.