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Brands › Bundaberg Rum

Bundaberg Rum

As at 16 Oct 2026, AccountMoves records no current agency appointments for Bundaberg Rum. Agency changes reported since 2016: 0. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 0 current

Last review on record: None recorded · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Leo Australia Leo AustraliaSeen in credits only
creative, credited 4 Mar 2018 · 1 campaign
Latest: Unmistakably Ours via LBB
Leo Burnett Australia Leo Burnett AustraliaSeen in credits only
creative, credited 18 Aug 2022 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
media
No agency on record
Vacant on record
PR
Herd MSL Herd MSLSeen in credits only
PR, credited 18 Aug 2022 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Bundaberg Rum since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Bundaberg Rum campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Leo Burnett Australia Seen in creditscreative18 Aug 202218 Aug 20221campaign via Campaign Brief
NRL Seen in creditsother18 Aug 202218 Aug 20221campaign via Campaign Brief
Herd MSL Seen in creditsPR18 Aug 202218 Aug 20221campaign via Campaign Brief
Leo Australia Seen in creditscreative4 Mar 20184 Mar 20181Unmistakably Ours via LBB

Also credited People named once in Bundaberg Rum campaign credits

Andy Oughton (Marketing Director, Bundaberg Rum, Campaign Brief) · Jodi McLeod (Marketing Manager, Bundaberg Rum, Campaign Brief) · Isabella Margin (Assistant Brand Manager, Bundaberg Rum, Campaign Brief) · Andy Fergusson (Executive Creative Director, Leo Burnett Australia, Campaign Brief) · Michelle Walsh (Creative Director, Leo Burnett Australia, Campaign Brief) · Marijke Spain (Associate Creative Director, Leo Burnett Australia, Campaign Brief) · Eric Franken (Senior Copywriter, Leo Burnett Australia, Campaign Brief) · Catherine King (Chief Strategy Officer, Leo Burnett Australia, Campaign Brief) · Abigail Dubin-Rhodin (Senior Strategy Director, Leo Burnett Australia, Campaign Brief) · Alexandra Nel (Connections Strategy Director, Leo Burnett Australia, Campaign Brief) · James Walker Smith (General Manager, Leo Burnett Australia, Campaign Brief) · Andrew Inman (Group Account Director, Leo Burnett Australia, Campaign Brief) · Prudence Purnell (Senior Business Director, Leo Burnett Australia, Campaign Brief) · Jayde Machell (Business Manager, Leo Burnett Australia, Campaign Brief) · Justine Dooner (Lead Integrated Producer, Leo Burnett Australia, Campaign Brief) · Irnin Khan (Social & Content Lead, Leo Burnett Australia, Campaign Brief) · Harry Greenwood (Digital Account Manager, NRL, Campaign Brief) · Emily Costello (Partnerships Manager, NRL, Campaign Brief) · Jen Brown (Chief Client Officer, Herd MSL, Campaign Brief) · Janete Sampaio (Business Director, Herd MSL, Campaign Brief) · Isobel Ramsay (Account Manager, Herd MSL, Campaign Brief) · Michael Millimaci (Senior Account Executive, Herd MSL, Campaign Brief) · Andrew Seaton (Director, Mint Films, Campaign Brief) · Matt Samperi (DOP, Mint Films, Campaign Brief) · Nick Mutton (Producer, Mint Films, Campaign Brief) · Jo Duck (Photographer, Mint Films, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Andy OughtonMarketing Director18 Aug 202218 Aug 2022
Jodi McLeodMarketing Manager18 Aug 202218 Aug 2022
Isabella MarginAssistant Brand Manager18 Aug 202218 Aug 2022

Stated reasons and comments Paraphrased, with source links

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