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Brands › Cadbury

Cadbury

As at 16 Oct 2026, AccountMoves records no current agency appointments for Cadbury. Agency changes reported since 2016: 0. Based on reported moves only, with sources.

Marketing lead: Simon Crowther (Marketing Director, since 11 Nov 2024) · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 0 current

Last review on record: None recorded · Marketing lead since: 11 Nov 2024 (source)

Agency timeline Which agency has held each account, by discipline

creative
VCCP VCCPSeen in credits only
creative, credited 10 Jan 2023 · 1 campaign
Latest: campaign via Campaign Brief
Ogilvy OgilvySeen in credits only
creative, credited 3 Aug 2023 · 1 campaign
Latest: campaign via Mumbrella
VCCP London VCCP LondonSeen in credits only
creative, credited 11 Nov 2024 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
media
Publicis PublicisSeen in credits only
media, credited 11 Nov 2024 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
PR
Ogilvy Pr & Elvis Ogilvy Pr & ElvisSeen in credits only
PR, credited 11 Nov 2024 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
2023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Cadbury since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Cadbury campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
VCCP London Seen in creditscreative11 Nov 202411 Nov 20241campaign via Campaign Brief
Publicis Seen in creditsmedia11 Nov 202411 Nov 20241campaign via Campaign Brief
Girl & Bear Seen in creditsproduction11 Nov 202411 Nov 20241campaign via Campaign Brief
Girl & Bear Seen in creditspost-production11 Nov 202411 Nov 20241campaign via Campaign Brief
Ogilvy Pr & Elvis Seen in creditsPR11 Nov 202411 Nov 20241campaign via Campaign Brief
Ogilvy Seen in creditscreative3 Aug 20233 Aug 20231campaign via Mumbrella
VCCP Seen in creditscreative10 Jan 202310 Jan 20231campaign via Campaign Brief
Somesuch x Revolver Seen in creditsproduction10 Jan 202310 Jan 20231campaign via Campaign Brief
The Quarry Seen in creditspost-production10 Jan 202310 Jan 20231campaign via Campaign Brief
Freefolk Seen in creditspost-production10 Jan 202310 Jan 20231campaign via Campaign Brief
Company 3 Seen in creditspost-production10 Jan 202310 Jan 20231campaign via Campaign Brief

Also credited People named once in Cadbury campaign credits

Simon Crowther (Marketing Director, Cadbury, Campaign Brief) · Emma Paxton (Marketing Manager, Cadbury, Campaign Brief) · Nicole Partridge (Brand Manager, Cadbury, Campaign Brief) · Jonny Parker (Executive Creative Director, VCCP London, Campaign Brief) · Chris Birch (Executive Creative Director, VCCP London, Campaign Brief) · Frances Leach (Creative Director, VCCP London, Campaign Brief) · Kenneth Abalos (Creative Team, VCCP London, Campaign Brief) · Samuel Adio (Creative Team, VCCP London, Campaign Brief) · David Boscawen (Managing Director, VCCP London, Campaign Brief) · Rosie Troen (Senior Account Director, Matt Smith, Campaign Brief) · Maddie Jones (Senior Account Manager, Matt Smith, Campaign Brief) · Ollie Gilmore (Group Planning Director, Matt Smith, Campaign Brief) · Xanthe Fuller (Senior Planner, Matt Smith, Campaign Brief) · Georgina Ehmcke (Senior Integrated Creative Producer, Matt Smith, Campaign Brief) · George Pearcy (Media Planner, Publicis, Campaign Brief) · Kate Barron (Media Planner, Publicis, Campaign Brief) · Nick Norman (Assistant Artlab Manager, Girl & Bear, Campaign Brief) · Adam Edwards (Senior Design Director, Girl & Bear, Campaign Brief) · James Ketterer (Senior Post Producer, Girl & Bear, Campaign Brief) · Toby Cherrill (Senior Video Editor, Girl & Bear, Campaign Brief) · Jonathan McCarthy (Senior Global Marketing Director, Cadbury, Campaign Brief) · Markéta Kristlova (Senior Global Brand Manager, Cadbury, Campaign Brief) · Gemma Flanigan (UK Associate Marketing Director, Cadbury, Campaign Brief) · Jonathan Parker (Creative Directors, VCCP, Campaign Brief) · Simon Connor (Creative Team, VCCP, Campaign Brief) · Steve Cross (Creative Team, VCCP, Campaign Brief) · Gemma Findlay (Head Of Account Handling, VCCP, Campaign Brief) · Anna Fotheringham (Senior Account director, VCCP, Campaign Brief) · Katie Westwater (Senior Account Manager, VCCP, Campaign Brief) · Clare Hutchinson (Deputy Chief Strategy Officer, VCCP, Campaign Brief) · Alana King (Planning Director, VCCP, Campaign Brief) · Olly Calverley (Head of TV, VCCP, Campaign Brief) · Steve Rogers (Director, Somesuch x Revolver, Campaign Brief) · Chris Watling (Managing Director, Somesuch x Revolver, Campaign Brief) · Tom Gardner (Producer, Somesuch x Revolver, Campaign Brief) · Jonnie Scarlett (Editor, The Quarry, Campaign Brief) · Charles Gillett (Post Producer, Freefolk, Campaign Brief) · Jean Clement (Colourist, Company 3, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Jonathan McCarthySenior Global Marketing Director10 Jan 202310 Jan 2023
Markéta KristlovaSenior Global Brand Manager10 Jan 202310 Jan 2023
Anthony HoANZ Brand Equity Director10 Jan 202310 Jan 2023
Gemma FlaniganUK Associate Marketing Director10 Jan 202310 Jan 2023
Simon CrowtherMarketing Director11 Nov 2024Now
Emma PaxtonMarketing Manager11 Nov 2024Now
Nicole PartridgeBrand Manager11 Nov 2024Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.