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Brands › Calbee Australia

Calbee Australia

As at 16 Oct 2026, AccountMoves records 1 current agency for Calbee Australia: HERO (creative, since 22 June 2022). Agency changes reported since 2016: 0. Last reported move: 22 June 2022. Based on reported moves only, with sources.

Marketing lead: Natalie Johnson (Head of Marketing, Calbee, since 23 June 2022) · Total appointments: 1

Roster: HERO (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 22 June 2022 · Marketing lead since: 23 June 2022 (source)

Agency timeline Which agency has held each account, by discipline

creative
HERO HEROConfirmed appointment
creative, 22 June 2022 to now · 4 yr 4 mth
Sources: Mumbrella · Campaign Brief
HEROConfirmed · 4 yr 4 mth
media
No agency on record
Vacant on record
20222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeHEROCurrent22 June 2022Now4.30

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Calbee Australia since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Calbee Australia campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Hook Creative Studio Seen in creditsproduction1 Sept 202410 Mar 20252Crave the Crunch via Campaign Brief

Also credited People named once in Calbee Australia campaign credits

Carly Williams (Brand Manager, Calbee, Calbee Australia, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
22 June 202222 June 2022appointmentcreativeHEROconfirmedvia Mumbrellavia Campaign Brief

Marketing leaders

PersonTitleFromTo
Natalie JohnsonHead of Marketing, Calbee23 June 2022Now
Carly WilliamsBrand Manager, Calbee1 Sept 2024Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Johnson credited HERO with strong chemistry with the client team, sharp strategic thinking and the strength of its creative ideas.
chemistrystrategic thinkingcreativityexcited
Natalie Johnson · the move · via Campaign Brief, 23 June 2022 · paraphrased
AGENCY SAYS Evans said HERO was thrilled to take on Calbee Australia.
can't waitthrilled
Tim Evans · the move · via Campaign Brief, 23 June 2022 · paraphrased