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Brands › Campbells Wholesale

Campbells Wholesale

As at 16 Oct 2026, AccountMoves records 1 current agency for Campbells Wholesale: Paper + Spark (unspecified, since 6 Aug 2024). Agency changes reported since 2016: 0. Last reported move: 6 Aug 2024. Based on reported moves only, with sources.

Marketing lead: Deanna Whiteford (Senior Marketing and Digital Manager, since 5 Aug 2024) · Total appointments: 1

Roster: Paper + Spark (unspecified) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 6 Aug 2024 · Marketing lead since: 5 Aug 2024 (source)

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
No agency on record
Vacant on record
unspecified
Paper + Spark Paper + SparkConfirmed appointment
unspecified, 6 Aug 2024 to now · 2 yr 2 mth
Sources: Mediaweek · B&T
Paper + SparkConfirmed · 2 yr 2 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
unspecifiedPaper + SparkCurrent6 Aug 2024Now2.20

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Campbells Wholesale since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
6 Aug 20246 Aug 2024appointmentPaper + Sparkconfirmedvia Mediaweekvia B&T

Marketing leaders

PersonTitleFromTo
Deanna WhitefordSenior Marketing and Digital Manager5 Aug 2024Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Whiteford said Paper + Spark stood out for sharp strategic thinking, its data and technology capability and a record of commercial results. Deanna Whiteford · the move · via Mediaweek, 6 Aug 2024 · paraphrased
AGENCY SAYS Everson said Paper + Spark was thrilled to take on Campbells Wholesale. Paul Everson · the move · via Mediaweek, 6 Aug 2024 · paraphrased