Cathay
As at 16 Oct 2026, AccountMoves records no current agency appointments for Cathay. Agency changes reported since 2016: 0. Based on reported moves only, with sources.
Marketing lead: Vivian Chan (Head of Marketing Communications, since 13 Nov 2024) · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Last review on record: None recorded · Marketing lead since: 13 Nov 2024 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 13 Nov 2024 · 1 campaign
Latest: campaign via B&TLeo Hong Kong Leo Hong KongSeen in credits only
creative, credited 7 May 2026 · 1 campaign
Latest: campaign via B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Cathay since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Cathay campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Leo Hong Kong Seen in credits | creative | 7 May 2026 | 7 May 2026 | 1 | campaign via B&T |
| Publicis Groupe Hong Kong Seen in credits | creative | 13 Nov 2024 | 13 Nov 2024 | 1 | campaign via B&T |
| Kitchen Seen in credits | production | 13 Nov 2024 | 13 Nov 2024 | 1 | campaign via B&T |
Also credited People named once in Cathay campaign credits
Vivian Chan (Head of Marketing Communications, Cathay, B&T) · Anthony Wu (Marketing Manager, Global, Cathay, B&T) · Maria Ng (Assistant Marketing Manager, Global, Cathay, B&T) · Jessica Siu (Assistant Marketing Manager, Global, Cathay, B&T) · Simba Leung (Marketing Specialist, Global, Cathay, B&T) · Tom Kao (CEO, Publicis Groupe Hong Kong, Leo Hong Kong, B&T) · Christopher Lee (Chief Creative Officer, Leo Hong Kong, Leo Hong Kong, B&T) · Joao Braga (Global Executive Creative Director, Leo Hong Kong, Leo Hong Kong, B&T) · Halo Cheng (Executive Creative Director, Leo Hong Kong, Leo Hong Kong, B&T) · Stratos Efstathiou (Head of Art, Leo Hong Kong, Leo Hong Kong, B&T) · Soenar Santoso (Creative Director, Leo Hong Kong, Leo Hong Kong, B&T) · Helen Yuen (Creative Director, Leo Hong Kong, Leo Hong Kong, B&T) · Wai Wong (Creative Director, Leo Hong Kong, Leo Hong Kong, B&T) · Sam Wong (Associate Creative Director, Leo Hong Kong, Leo Hong Kong, B&T) · Ethan Chu (Senior Copywriter, Leo Hong Kong, Leo Hong Kong, B&T) · Abbie Chan (Senior Copywriter, Leo Hong Kong, Leo Hong Kong, B&T) · Bernice Chin (Copywriter, Leo Hong Kong, Leo Hong Kong, B&T) · Pelie Kwok (Head of Creative Service, Leo Hong Kong, Leo Hong Kong, B&T) · Rhys Taylor (Managing Director, Leo Hong Kong, Leo Hong Kong, B&T) · Dennis Yeung (Managing Partner, Leo Hong Kong, Leo Hong Kong, B&T) · Kenneth Poon (Director of Client Services, Leo Hong Kong, Leo Hong Kong, B&T) · Kale Ng (Senior Account Director, Leo Hong Kong, Leo Hong Kong, B&T) · Holie Ko (Associate Account Director, Leo Hong Kong, Leo Hong Kong, B&T) · Stephanie Chu (Senior Account Manager, Leo Hong Kong, Leo Hong Kong, B&T) · Garron Chiu (Strategy Director, Leo Hong Kong, Leo Hong Kong, B&T) · David Tsui (Director, Moviola Productions Limited, B&T) · Christine Ip (Producer, Moviola Productions Limited, B&T) · Isa Wai (Producer, Moviola Productions Limited, B&T) · Alan Yap (Director of Photography, Moviola Productions Limited, B&T) · Ng Ka Ching (Assistant Director, Moviola Productions Limited, B&T) · Wong Kin Ho (Production Designer, Tam Siu Chung, B&T) · Chris Ng (Production Manager, Tam Siu Chung, B&T) · Phebee Chow (Casting Director, Tam Siu Chung, B&T) · Alexander Yap (Artistic Director, Tam Siu Chung, B&T) · Ball Lai (Editor, Tam Siu Chung, B&T) · Racheal Wong (Producer, Tam Siu Chung, B&T) · Chan Kwok Choi (Colourist, Tam Siu Chung, B&T) · Alan Chan (Online / AI editor, Tam Siu Chung, B&T) · Eddie Chung (Composer, Drum Music, B&T) · Winnie Chan (Producer, Drum Music, B&T) · Angel Wong (Marketing Manager, Events, Cathay, Cathay, B&T) · Esther Guevara (Assistant Marketing Manager, Events, Cathay, Cathay, B&T) · Miriam Yip (Creative Director, Publicis Groupe Hong Kong, B&T) · Tom Tsang (Sr Art Director, Publicis Groupe Hong Kong, B&T) · Martin Smith (Chief Strategy Officer, Publicis Groupe Hong Kong, B&T) · Carrie Chan (Group Account Director, Publicis Groupe Hong Kong, B&T) · Esther Cheung (Senior Account Manager, Publicis Groupe Hong Kong, B&T) · Zenia Leung (Senior Account Executive, Publicis Groupe Hong Kong, B&T) · Armelle Sudron (Producer, Publicis Groupe Hong Kong, B&T) · James Robert Lane (Director, Kitchen, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Vivian Chan | Head of Marketing Communications | 13 Nov 2024 | Now |
| Angel Wong | Marketing Manager, Events | 13 Nov 2024 | Now |
| Esther Guevara | Assistant Marketing Manager, Events | 13 Nov 2024 | Now |
| Anthony Wu | Marketing Manager, Global | 7 May 2026 | Now |
| Maria Ng | Assistant Marketing Manager, Global | 7 May 2026 | Now |
| Jessica Siu | Assistant Marketing Manager, Global | 7 May 2026 | Now |
| Simba Leung | Marketing Specialist, Global | 7 May 2026 | Now |
Stated reasons and comments Paraphrased, with source links
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