City of Melbourne
As at 16 Oct 2026, AccountMoves records 1 current agency for City of Melbourne: Zenith (media, since 24 July 2019). Agency changes reported since 2016: 0. Last reported move: 24 July 2019. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 1
Roster: Zenith (media) Small roster
Last review on record: 24 July 2019 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, credited 5 Mar 2021 · 1 campaign
Latest: get to the city or get FOMO via Campaign Brief
media, 24 July 2019 to now · 7 yr 3 mth
Sources: Mumbrella · Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | ZenithCurrent | 24 July 2019 | Now | 7.2 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for City of Melbourne since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on City of Melbourne campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Leo Burnett Melbourne Seen in credits | creative | 5 Mar 2021 | 5 Mar 2021 | 1 | get to the city or get FOMO via Campaign Brief |
| Zenith Seen in credits | media | 5 Mar 2021 | 5 Mar 2021 | 1 | get to the city or get FOMO via Campaign Brief |
| Guilty Seen in credits | production | 5 Mar 2021 | 5 Mar 2021 | 1 | get to the city or get FOMO via Campaign Brief |
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 24 July 2019 | 24 July 2019 | appointment | media | Zenith | confirmed | via Mumbrellavia Campaign Brief |
Marketing leaders
No marketing leaders recorded yet.