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Brands › Commonwealth Superannuation Corporation

Commonwealth Superannuation Corporation

As at 16 Oct 2026, AccountMoves records 1 current agency for Commonwealth Superannuation Corporation: HERO (creative, since 31 Aug 2025). Agency changes reported since 2016: 0. Last reported move: 31 Aug 2025. Based on reported moves only, with sources.

Marketing lead: Matthew Wong (Senior Manager, Brand, Marketing, Communications & Digital Engagement, since 31 Aug 2025) · Total appointments: 1

Roster: HERO (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 31 Aug 2025 · Marketing lead since: 31 Aug 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
HERO HEROConfirmed appointment
creative, 31 Aug 2025 to now · 1 yr 2 mth
Sources: Campaign Brief
HEROConfirmed · 1 yr 2 mth
media
No agency on record
Vacant on record
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeHEROCurrent31 Aug 2025Now1.10

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Commonwealth Superannuation Corporation since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
31 Aug 202531 Aug 2025appointmentcreativeHEROconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Matthew WongSenior Manager, Brand, Marketing, Communications & Digital Engagement31 Aug 2025Now

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Hayes said HERO was excited to take on Commonwealth Superannuation Corporation.
excitedmeaningfulproudpurpose
Richard Hayes · the move · via Campaign Brief, 31 Aug 2025 · paraphrased
WHY THEY WON Wong pointed to a clear grasp of the customer and category, sharp strategic thinking and the strength of its creative ideas as the reasons for choosing HERO.
audience understandingstrategic thinkingcreativityboldexcited
Matthew Wong · the move · via Campaign Brief, 31 Aug 2025 · paraphrased