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Brands › Cracker Barrel*

Cracker Barrel*

As at 16 Oct 2026, AccountMoves records no current agency appointments for Cracker Barrel*. Agency changes reported since 2016: 0. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 0 current

Last review on record: None recorded · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Havas Melbourne Havas MelbourneSeen in credits only
creative, credited 9 Mar 2020 · 1 campaign
Latest: Snacktivism via Campaign Brief
Vacant on record
media
Havas Melbourne Havas MelbourneSeen in credits only
media, credited 9 Mar 2020 · 1 campaign
Latest: Snacktivism via Campaign BriefTiger Pistol Tiger PistolSeen in credits only
media, credited 9 Mar 2020 · 1 campaign
Latest: Snacktivism via Campaign Brief
Vacant on record
PR
Red Havas Melbourne Red Havas MelbourneSeen in credits only
PR, credited 9 Mar 2020 · 1 campaign
Latest: Snacktivism via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Cracker Barrel* since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Cracker Barrel* campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Havas Melbourne Seen in creditscreative9 Mar 20209 Mar 20201Snacktivism via Campaign Brief
Havas Melbourne Seen in creditsmedia9 Mar 20209 Mar 20201Snacktivism via Campaign Brief
Red Havas Melbourne Seen in creditsPR9 Mar 20209 Mar 20201Snacktivism via Campaign Brief
Tiger Pistol Seen in creditsmedia9 Mar 20209 Mar 20201Snacktivism via Campaign Brief

Also credited People named once in Cracker Barrel* campaign credits

Mike Murray (Head of Marketing, Cracker Barrel*, Campaign Brief) · Tracy Wong (Senior Brand Manager, Cracker Barrel*, Campaign Brief) · Rebecca Duncan (Assistant Brand Manager, Cracker Barrel*, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Mike MurrayHead of Marketing9 Mar 202017 June 2020
Tracy WongSenior Brand Manager9 Mar 202017 June 2020
Rebecca DuncanAssistant Brand Manager9 Mar 202017 June 2020

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.