Crown Resorts
As at 16 Oct 2026, AccountMoves records 1 current agency for Crown Resorts: Initiative (media, since 7 Feb 2024). Agency changes reported since 2016: 0. Last reported move: 7 Feb 2024. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 1
Roster: Initiative (media) Small roster
Last review on record: 7 Feb 2024 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, credited 26 Sept 2023 · 1 campaign
Latest: Here via Campaign Brief
media, 7 Feb 2024 to now · 2 yr 8 mth
Sources: Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | InitiativeCurrent | 7 Feb 2024 | Now | 2.7 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Crown Resorts since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Crown Resorts campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| The Monkeys Seen in credits | creative | 26 Sept 2023 | 26 Sept 2023 | 1 | Here via Campaign Brief |
| FINCH Seen in credits | production | 26 Sept 2023 | 26 Sept 2023 | 1 | Here via Campaign Brief |
| FIN Design + Effects Seen in credits | post-production | 26 Sept 2023 | 26 Sept 2023 | 1 | Here via Campaign Brief |
| Initiative Seen in credits | media | 26 Sept 2023 | 26 Sept 2023 | 1 | Here via Campaign Brief |
Also credited People named once in Crown Resorts campaign credits
Tara Ford (Chief Creative Officer, The Monkeys, Campaign Brief) · Barbara Humphries (Executive Creative Director, The Monkeys, Campaign Brief) · Sam Dickson (Creative Director, The Monkeys, Campaign Brief) · Cameron Bell (Creative Director, The Monkeys, Campaign Brief) · Danny Pattison (Senior Art Director, The Monkeys, Campaign Brief) · Max Rapley (Senior Copywriter, The Monkeys, Campaign Brief) · Peter Citroni (Senior Creative Stills, The Monkeys, Campaign Brief) · Tim Wilson Brown (Business Strategy Director, The Monkeys, Campaign Brief) · Katie Wong-Hee (Group Business Director, The Monkeys, Campaign Brief) · Celine Dinant (Senior Business Manager, The Monkeys, Campaign Brief) · Penny Brown (Head of Production/Producer, The Monkeys, Campaign Brief) · Simone O’Connor (Senior Film Producer, The Monkeys, Campaign Brief) · Vanessa Fernandez (Lead Integrated Producer, The Monkeys, Campaign Brief) · Maria Cruz (Producer, The Monkeys, Campaign Brief) · Richard Smalley (Executive Creative Director, The Monkeys, Campaign Brief) · Grace Rennie (General Manager, The Monkeys, Campaign Brief) · Paul O’Connor (Strategy Director, The Monkeys, Campaign Brief) · Kate McIntosh (Senior Business Director, The Monkeys, Campaign Brief) · Thomas Clayton (Design Director, The Monkeys, Campaign Brief) · Tomas Sabattucci (Design Director, The Monkeys, Campaign Brief) · Lachlan Richards (Designers, The Monkeys, Campaign Brief) · Gary Corr (Designers, The Monkeys, Campaign Brief) · Christopher Riggert (Director, FINCH, Campaign Brief) · Kate Menzies (Producer, FINCH, Campaign Brief) · Bernard Garry (Editor, Sonar Music, Campaign Brief) · Isabelle Howarth (VFX Producer, Mikey Brown, Campaign Brief) · Alastair Stephen (Head of VFX & EP, Mikey Brown, Campaign Brief) · Simon Eeles (Photography, Chee Productions, Campaign Brief) · Chris Colter (Chief Strategy and Product Officer, Initiative, Campaign Brief) · Ryan Haesler (Head of Communications Design, Sydney, Initiative, Campaign Brief) · Daniela Rocchi (Head of Partnerships, Sydney, Initiative, Campaign Brief) · Alison Bongailas (Client Director, Initiative, Campaign Brief) · Sophie Hobson (Investment Partnerships Manager, Initiative, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 7 Feb 2024 | 7 Feb 2024 | appointment | media | Initiative | confirmed | via Campaign Brief |
Marketing leaders
No marketing leaders recorded yet.