CrownBet

As at 16 Oct 2026, AccountMoves records no current agency appointments for CrownBet. Agency changes reported since 2016: 0. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Agency changes on record since 20160based on reported moves only

Tenure on recordNot enough history0 ended relationships on record, needs 2 · 0 current

Last review on record: None recorded · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative

The Monkeys The MonkeysSeen in credits only
creative, credited 25 Sept 2017 to 26 Sept 2017 · 2 campaigns
Latest: Better Way to Wager via B&T

Vacant on record

media

Twenty3 Twenty3Seen in credits only
media, credited 25 Sept 2017 to 26 Sept 2017 · 2 campaigns
Latest: Better Way to Wager via B&T

Vacant on record

2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

Discipline	Agency	From	To	Tenure	Retained

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for CrownBet since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on CrownBet campaigns. Evidence of work, not a confirmed appointment or a win

Agency or company	Credited for	First seen	Last seen	Campaigns	Latest source
The Monkeys Seen in credits	creative	25 Sept 2017	26 Sept 2017	2	Better Way to Wager via B&T
Twenty3 Seen in credits	media	25 Sept 2017	26 Sept 2017	2	Better Way to Wager via B&T
Finch Seen in credits	production	25 Sept 2017	26 Sept 2017	2	Better Way to Wager via B&T

Also credited People named once in CrownBet campaign credits

Ed Owens (CMO, CrownBet, B&T) · Anna Cahill (Head of offline marketing, CrownBet, B&T) · Carina Healy (Brand marketing manager, CrownBet, B&T) · Grant Rutherford (Creative director, The Monkeys, B&T) · Tim Pashen (Copywriter, The Monkeys, B&T) · Scott Zuliani (Art director, The Monkeys, B&T) · Thea Carone (Head of broadcast, Hugh Gurney, B&T) · Christina Wilmot (Senior broadcast producer, Hugh Gurney, B&T) · Sally Lankshear (Senior integrated producer, Hugh Gurney, B&T) · Charlotte Marshall (Strategic planner, B&T) · Tim Smith (Digital planner, B&T) · Kat Kelly (Business director, B&T) · Rebecca Tearle (Senior content director, B&T) · Veronique Proulx (Content director, B&T) · Demi Nielsen (Senior content manager, B&T) · Michael Leeds (Managing director, Twenty3, B&T) · Maurice Smarrelli (Account director, Twenty3, B&T) · Michelle Hartley (Account manager, Twenty3, B&T) · Ben Gregor (Director, Finch, B&T) · Corey Esse (Executive producer, Finch, B&T) · Catherine Anderson (Producer, Finch, B&T) · Crighton Bone (DOP, Finch, B&T) · Brendan Jenkins (Editor, Finch, B&T) · Kent Boswell (Post-producer, Finch, B&T) · Andy Timms (Head of VFX, Finch VFX, B&T) · Scott Maclean (Colourist, Finch VFX, B&T) · Nicki Gardiner (Production designer, Finch VFX, B&T) · Chris Budgeon (Photographer, Simon Kane, B&T) · Adrian Appel (Executive producer of photography, Simon Kane, B&T) · Hugh Gurney (Creative, The Monkeys, LBB) · Chelsea Parks (Creative, The Monkeys, LBB)

Full history Every pitch, review, win and retention

Announced	Decided	Type	Discipline	Incumbent	Winner	Also pitched	Est. $m	Status	Source

Marketing leaders

Person	Title	From	To
Ed Owens	CMO	25 Sept 2017	26 Sept 2017
Anna Cahill	Head of Offline Marketing	25 Sept 2017	26 Sept 2017
Carina Healy	Brand Marketing Manager	25 Sept 2017	26 Sept 2017

Stated reasons and comments Paraphrased, with source links

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