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Brands › Crystalbrook Collection

Crystalbrook Collection

As at 16 Oct 2026, AccountMoves records 1 current agency for Crystalbrook Collection: We Are Different (PR, since 26 May 2025). Agency changes reported since 2016: 0. Last reported move: 26 May 2025. Based on reported moves only, with sources.

Marketing lead: Melissa Gruse (Group Director of Marketing, since 26 May 2025) · Total appointments: 2

Roster: We Are Different (PR) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history1 ended relationship on record, needs 2 · 1 current

Last review on record: 26 May 2025 · Marketing lead since: 26 May 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
No agency on record
Vacant on record
PR
The Mint Partners The Mint PartnersConfirmed appointment
PR, 19 Sept 2019 to 26 May 2025 · 5 yr 8 mth
Sources: MumbrellaWe Are Different We Are DifferentConfirmed appointment
PR, 26 May 2025 to now · 1 yr 5 mth
Sources: Campaign Brief
We Are DifferentConfirmed · 1 yr 5 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
PRWe Are DifferentCurrent26 May 2025Now1.40
PRThe Mint Partners19 Sept 201926 May 20255.70

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Crystalbrook Collection since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
26 May 202526 May 2025appointmentPRWe Are Differentconfirmedvia Campaign Brief
19 Sept 201919 Sept 2019appointmentPRThe Mint Partnersconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Melissa GruseGroup Director of Marketing26 May 2025Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Gruse pointed to a close cultural match, sharp strategic thinking and the strength of its creative ideas as the reasons for choosing We Are Different.
cultural fitstrategic thinkingcreativity
Melissa Gruse · the move · via B&T, 26 May 2025 · paraphrased