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Brands › Dairy Farmers

Dairy Farmers

As at 16 Oct 2026, AccountMoves records 1 current agency for Dairy Farmers: The Royals (creative, since 12 June 2024). Agency changes reported since 2016: 0. Last reported move: 12 June 2024. Based on reported moves only, with sources.

Marketing lead: Matt Gray (General Manager, Marketing and Innovation, Bega Group, since 13 Apr 2026) · Total appointments: 2

Roster: The Royals (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history1 ended relationship on record, needs 2 · 1 current

Last review on record: 12 June 2024 · Marketing lead since: 13 Apr 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
Bega Group Bega GroupConfirmed appointment
creative, 11 Mar 2024 to 12 June 2024 · 3 mth
Sources: MumbrellaThe Royals The RoyalsConfirmed appointment
creative, 12 June 2024 to now · 2 yr 4 mth
Sources: Campaign Brief
The RoyalsConfirmed · 2 yr 4 mth
media
No agency on record
Vacant on record
digital
Good Sign Co. Good Sign Co.Seen in credits only
digital, credited 13 Apr 2026 to 14 Apr 2026 · 2 campaigns
Latest: Scrolling Girl via Campaign Brief
Good Sign Co.Seen in credits · 6 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeThe RoyalsCurrent12 June 2024Now2.30
creativeBega Group11 Mar 202412 June 20240.30

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Dairy Farmers since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Dairy Farmers campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Team Kids Seen in creditsother13 Apr 202614 Apr 20262Scrolling Girl via Campaign Brief
The Royals Seen in creditscreative29 Oct 202414 Apr 20264Start with Oomph via Campaign Brief
Good Sign Co. Seen in creditsdigital13 Apr 202614 Apr 20262Scrolling Girl via Campaign Brief
Starcom Australia Seen in creditsother29 Oct 202429 Oct 20242Start with Oomph via Campaign Brief
Revolver Seen in creditsproduction29 Oct 202429 Oct 20242Start with Oomph via Campaign Brief
Dan Lee @ Arc Edit Seen in creditspost-production29 Oct 202429 Oct 20241Start With Oomph via B&T
Heckler Seen in creditspost-production29 Oct 202429 Oct 20242Start with Oomph via Campaign Brief
Dan Lee @ Arc Seen in creditspost-production29 Oct 202429 Oct 20241Start with Oomph via Campaign Brief

Also credited People named once in Dairy Farmers campaign credits

Darryn Wallace (Executive General Manager, Bega Group, Dairy Farmers, Campaign Brief) · Matt Gray (General Manager, Marketing and Innovation, Bega Group, Dairy Farmers, Campaign Brief) · Anjali De Silva (Marketing Manager, Flavoured Milk, Bega Group, Dairy Farmers, Campaign Brief) · Isabella Lucas (Assistant Brand Manager, Bega Group, Dairy Farmers, Campaign Brief) · Caroline Roe (PR Manager, Bega Group, Dairy Farmers, Campaign Brief) · Jordanna Roth (Social Media Lead, Bega Group, Dairy Farmers, Campaign Brief) · Sam Hoath (Founding Director, Team Kids, Campaign Brief) · Tash Aarons-Clark (Head of Marketing, Team Kids, Campaign Brief) · Matt Devine (Director, Revolver, B&T) · Michael Ritchi (Managing director / co-owner, Revolver, B&T) · Anna Mannix (Executive producer, B&T) · Caroline Kruck (Producer, B&T) · Carson Ng (Facilitating producer, B&T) · Jordon Maddocks (DOP, B&T) · Dave Kelly (Executive producer, Heckler, B&T) · Tom Corbett (Head of VFX, Heckler, B&T) · Fergus Rotherham (Colourist, Heckler, B&T) · Tone Aston (Sound designer, Rumble Studios, B&T) · Jeremy Richmond (Composer, Rumble Studios, B&T) · Michael Gie (Sound & music producer, Rumble Studios, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
12 June 202412 June 2024appointmentcreativeThe Royalsconfirmedvia Campaign Brief
11 Mar 202411 Mar 2024appointmentcreativeBega Groupconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Matt GrayGeneral Manager, Marketing and Innovation, Bega Group13 Apr 2026Now
Anjali De SilvaMarketing Manager, Flavoured Milk, Bega Group13 Apr 2026Now
Isabella LucasAssistant Brand Manager, Bega Group13 Apr 2026Now

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS O’Farrell said The Royals was delighted to take on Dairy Farmers.
delighted
Steve O’Farrell · the move · via Campaign Brief, 12 June 2024 · paraphrased