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Brands › Diageo

Diageo

As at 16 Oct 2026, AccountMoves records 1 current agency for Diageo: Omnicom Media Group (media, since 18 Mar 2020). Agency changes reported since 2016: 1. Last reported move: 18 Mar 2020. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Omnicom Media Group (media) Small roster

Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 18 Mar 2020 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Leo Burnett Australia Leo Burnett AustraliaSeen in credits only
creative, credited 20 Oct 2021 · 1 campaign
Latest: Don via Campaign Brief
Leo Australia Leo AustraliaSeen in credits only
creative, credited 11 Mar 2025 · 1 campaign
Latest: Forever Classic via Campaign Brief
Vacant on record
media
Spark Foundry Spark FoundrySeen in credits only
media, credited 25 Mar 2018 · 1 campaign
Latest: campaign via B&T
Omnicom Media Group Omnicom Media GroupConfirmed appointment
media, 18 Mar 2020 to now · 6 yr 7 mth
Sources: Mumbrella
Foundation (Australia) Foundation (Australia)Seen in credits only
media, credited 20 Oct 2021 · 1 campaign
Latest: Don via Campaign Brief
Hearts & Science Hearts & ScienceSeen in credits only
media, credited 11 Mar 2025 to 19 May 2026 · 3 campaigns
Latest: Forever Classic via Campaign Brief
Omnicom Media GroupConfirmed · 6 yr 7 mth
PR
89Degrees East 89Degrees EastSeen in credits only
PR, credited 20 Oct 2021 · 1 campaign
Latest: Don via Campaign Brief
Havas Red Havas RedSeen in credits only
PR, credited 9 Feb 2026 to 19 May 2026 · 2 campaigns
Latest: campaign via Campaign Brief
Havas RedSeen in credits · 8 mth
experiential
Activation Union with Howatson+Company Activation Union with Howatson+CompanySeen in credits only
experiential, credited 9 Feb 2026 · 1 campaign
Latest: campaign via Campaign Brief
Activation Union Activation UnionSeen in credits only
experiential, credited 19 May 2026 · 1 campaign
Latest: campaign via Campaign Brief
Activation UnionSeen in credits · 5 mth
design
Rumble Studios Rumble StudiosSeen in credits only
design, credited 20 Oct 2021 · 1 campaign
Latest: Don via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaOmnicom Media GroupCurrent18 Mar 2020Now6.60

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
18 Mar 2020media: Publicis to Omnicom Media GroupMumbrella

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Diageo campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Havas Red Seen in creditsPR9 Feb 202619 May 20262campaign via Campaign Brief
Activation Union Seen in creditsexperiential19 May 202619 May 20261campaign via Campaign Brief
Hearts & Science Seen in creditsmedia11 Mar 202519 May 20263Forever Classic via Campaign Brief
Activation Union with Howatson+Company Seen in creditsexperiential9 Feb 20269 Feb 20261campaign via Campaign Brief
Leo Australia Seen in creditscreative11 Mar 202511 Mar 20251Forever Classic via Campaign Brief
Collider Seen in creditsproduction11 Mar 202511 Mar 20251Forever Classic via Campaign Brief
Sam I Am Seen in creditsproduction11 Mar 202511 Mar 20251Forever Classic via Campaign Brief
Leo Burnett Australia Seen in creditscreative20 Oct 202120 Oct 20211Don via Campaign Brief
GoodOil Seen in creditsproduction20 Oct 202120 Oct 20211Don via Campaign Brief
Flint Seen in creditsproduction20 Oct 202120 Oct 20211Don via Campaign Brief
Foundation (Australia) Seen in creditsmedia20 Oct 202120 Oct 20211Don via Campaign Brief
89Degrees East Seen in creditsPR20 Oct 202120 Oct 20211Don via Campaign Brief
The Editors Seen in creditspost-production20 Oct 202120 Oct 20211Don via Campaign Brief
Rumble Studios Seen in creditsdesign20 Oct 202120 Oct 20211Don via Campaign Brief
Spark Foundry Seen in creditsmedia25 Mar 201825 Mar 20181campaign via B&T
Rumble Seen in creditsaudio4 Mar 20184 Mar 20181Unmistakably Ours via B&T

Also credited People named once in Diageo campaign credits

Adam Ballesty (Marketing and innovation director, Diageo, B&T) · Hayden Abercrombie (Marketing manager, Diageo, B&T) · Karl Roche (Senior brand manager, Diageo, B&T) · Leo Burnett Sydney (Creative, Diageo, B&T) · Vince Lagana (Executive creative directors, Diageo, B&T) · Grant McAloon (Executive creative directors, Diageo, B&T) · Malcolm Caldwell (Creative directors, Diageo, B&T) · Ian Broekhuizen (Creative directors, Diageo, B&T) · Nigel Clark (Senior copywriter, Diageo, B&T) · Adrian Ely (Senior art director, Diageo, B&T) · James Walker-Smith (Group business director, Michelle Browne, B&T) · Amber Glenister (Senior business director, Michelle Browne, B&T) · Tom Smyth (Business manager, Michelle Browne, B&T) · Morgan Benson-Taylor (Producer, Infinity Squared, B&T) · Tania Lambert (Director of production, Infinity Squared, B&T) · Miles Pitt (Art director, Infinity Squared, B&T) · Brad Hurt (Editor, Infinity Squared, B&T) · Matt Fezz (Colourist, Infinity Squared, B&T) · Jonathan Morgan (Marketing manager off scotch and international brands, Diageo, B&T) · Melissa Maidment (Senior brand manager, Diageo, B&T) · Thomas Grace (Digital and planning manager, Diageo, B&T) · Rachel Devine (Senior broadcast producer, Brad Grey, B&T) · Jessica Rix (Business director, Brad Grey, B&T) · Trishika Ramrakha (Business manager, Brad Grey, B&T) · Graham Alvarez (Planning director, Brad Grey, B&T) · Mitchell Incoll (Strategy director, Brad Grey, B&T) · Natalie Smith (Content director, Brad Grey, B&T) · James Healey (Social executive, Brad Grey, B&T) · Justine Dooner (Out-of-home integrated producer, Brad Grey, B&T) · Erik Van Wyk (Director, Jungle Entertainment, B&T) · Nick Simkins (Executive producer, Jungle Entertainment, B&T) · Sarah Nichols (Senior producer, Jungle Entertainment, B&T) · Lauren Small (General manager, Spark Foundry, B&T) · Craig Cooper (Investment and partnerships director, Spark Foundry, B&T) · Fiona Clark (Connections account director, Spark Foundry, B&T) · James Drewe (Digital director, Spark Foundry, B&T) · Steph O’Donnell (Investment and partnerships manager, Spark Foundry, B&T) · Jessica Brandalise (Account director, Spark Foundry, B&T) · Fiona Hedge (Account manager, Spark Foundry, B&T) · Jodi McLeod (Marketing Manager, Diageo, Campaign Brief) · Miriam Pape (Corporate Relations & Sustainability Manager, Diageo, Campaign Brief) · Isabella Margin (Assistant Brand Manager, Diageo, Campaign Brief) · Jason Williams (Chief Creative Officer, Leo Burnett Australia, Campaign Brief) · Andy Fergusson (Executive Creative Director, Leo Burnett Australia, Campaign Brief) · Nico Smith (Associate Creative Director, Leo Burnett Australia, Campaign Brief) · Mark Carbone (Associate Creative Director, Leo Burnett Australia, Campaign Brief) · Andrew Inman (Group Business Director, Leo Burnett Australia, Campaign Brief) · Prue Purnell (Business Director, Leo Burnett Australia, Campaign Brief) · Dan Pankraz (Head of Brand Innovation, Leo Burnett Australia, Campaign Brief) · Adrian Jung (Head of Production, Leo Burnett Australia, Campaign Brief) · Brooke Mather (Senior Producer, Leo Burnett Australia, Campaign Brief) · Janifer Wong (Digital Designer, Dan Crozier, Campaign Brief) · Sam Long (Executive Producer, GoodOil, Campaign Brief) · Dave Wood (Director, GoodOil, Campaign Brief) · Lee Thompson (Producer, GoodOil, Campaign Brief) · Andreas Smetana (Photographer, Flint, Campaign Brief) · Taryn Mueller (Executive Producer, Flint, Campaign Brief) · Christina Gerace (Producer, Flint, Campaign Brief) · Liv Reddy (Senior Post Producer, The Editors, Campaign Brief) · Mark Burnett (Senior Editor, The Editors, Campaign Brief) · Lily Davis (Editor, The Editors, Campaign Brief) · Tone Aston (Founder/Snr Sound Designer, Rumble Studios, Campaign Brief) · Irene Kakopieros (Producer, Campaign Brief) · Nash Edgerton (Director, Collider, Campaign Brief) · Odd Studio (Bundy Bear Designers, Sam I Am, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
18 Mar 202018 Mar 2020appointmentmediaPublicisOmnicom Media Groupconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Adam BallestyMarketing and Innovation Manager4 Mar 201825 Mar 2018
Hayden AbercrombieMarketing Manager4 Mar 20184 Mar 2018
Karl RocheSenior Brand Manager4 Mar 20184 Mar 2018
Jonathan MorganMarketing Manager Off Scotch and International Brands25 Mar 201825 Mar 2018
Melissa MaidmentSenior Brand Manager25 Mar 201825 Mar 2018
Jodi McLeodMarketing Manager20 Oct 202118 Aug 2022
Isabella MarginAssistant Brand Manager20 Oct 202118 Aug 2022

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.