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Brands › DrinkWise

DrinkWise

As at 16 Oct 2026, AccountMoves records 1 current agency for DrinkWise: The Monkeys (creative, since 9 Dec 2019). Agency changes reported since 2016: 1. Last reported move: 9 Dec 2019. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: The Monkeys (creative) Small roster

Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 9 Dec 2019 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
The Monkeys The MonkeysConfirmed appointment
creative, 9 Dec 2019 to now · 6 yr 10 mth
Sources: LBB · Mumbrella · Campaign Brief
The MonkeysConfirmed · 6 yr 10 mth
media
No agency on record
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeThe MonkeysCurrent9 Dec 2019Now6.90

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
9 Dec 2019creative: Clemenger BBDO to The MonkeysLBB · Mumbrella · Campaign Brief

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on DrinkWise campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
The Monkeys Seen in creditscreative24 May 201918 Nov 20222campaign via Campaign Brief
Guilty Seen in creditsproduction18 Nov 202218 Nov 20221campaign via Campaign Brief
Squeak E Clean Studios Seen in creditsaudio18 Nov 202218 Nov 20221campaign via Campaign Brief
Revolver Seen in creditsproduction24 May 201924 May 20191campaign via Campaign Brief
The Butchery Seen in creditspost-production24 May 201924 May 20191campaign via Campaign Brief

Also credited People named once in DrinkWise campaign credits

Nathan Kent (Marketing Manager, DrinkWise, Campaign Brief) · Ant Keogh (CCO, The Monkeys, Campaign Brief) · Cody Naetzker (Copywriter, The Monkeys, Campaign Brief) · Zenon Predecki (Art Director, The Monkeys, Campaign Brief) · Gareth Evans (Strategy Director, The Monkeys, Campaign Brief) · Romanca Jasinski (National Head of Production, The Monkeys, Campaign Brief) · Katie Wellbelove (Producer, The Monkeys, Campaign Brief) · Lee Lowndes (Group Content Director, The Monkeys, Campaign Brief) · Sophie Gosper (Group Content Director, The Monkeys, Campaign Brief) · Spencer Ratliff (Content Director, The Monkeys, Campaign Brief) · Jessie Roper (Content Executive, The Monkeys, Campaign Brief) · Stephen Carroll (Director, Revolver, Campaign Brief) · Kat Latour (Producer, Revolver, Campaign Brief) · Carla Tatulaschwili (Corporate Affairs Director, DrinkWise, Campaign Brief) · Dr Jenny Liao (Behavioural Insights Manager, DrinkWise, Campaign Brief) · Michael Derepas (Head of Planning, The Monkeys, Campaign Brief) · Dave Collins (Senior Planner, The Monkeys, Campaign Brief) · Jono Aidney (Senior Copywriter, The Monkeys, Campaign Brief) · Gabe Woodmansey (Senior Art Director, The Monkeys, Campaign Brief) · Matthew Chen (Junior Art Director, The Monkeys, Campaign Brief) · Romanca Mundrea (National Head of Production, The Monkeys, Campaign Brief) · Eliza Malone (Senior Producer, The Monkeys, Campaign Brief) · Allan Carlow (Content Director, The Monkeys, Campaign Brief) · Isaac Montebello (Content Manager, The Monkeys, Campaign Brief) · Tony Rogers (Director, Guilty, Campaign Brief) · Jason Byrne (Executive Producer, Guilty, Campaign Brief) · Victoria Schaw (Producer, Guilty, Campaign Brief) · Aaron Farrugia (DOP, Campaign Brief) · MacGregor Knox (Art Director, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
9 Dec 20199 Dec 2019appointmentcreativeClemenger BBDOThe Monkeysconfirmedvia LBBvia Mumbrellavia Campaign Brief

Marketing leaders

PersonTitleFromTo
Nathan KentMarketing Director24 May 201918 Nov 2022

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS McMillan said The Monkeys was pleased to take on DrinkWise.
Paul McMillan · the move · via LBB, 9 Dec 2019 · paraphrased
WHY THEY WON Strahan welcomed the appointment of The Monkeys without spelling out a specific reason.
Simon Strahan · the move · via LBB, 9 Dec 2019 · paraphrased