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Brands › Forty Winks

Forty Winks

As at 16 Oct 2026, AccountMoves records 1 current agency for Forty Winks: Akcelo (creative, since 16 May 2023). Agency changes reported since 2016: 1. Last reported move: 16 May 2023. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 2

Roster: Akcelo (creative) Small roster

Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 16 May 2023 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
indies indiesConfirmed appointment
creative, 15 May 2023 to 16 May 2023 · 0 mth
Sources: Mumbrella
Akcelo AkceloConfirmed appointment
creative, 16 May 2023 to now · 3 yr 5 mth
Sources: B&T
AkceloConfirmed · 3 yr 5 mth
media
Hatched Media Hatched MediaSeen in credits only
media, credited 18 Sept 2023 to 19 Sept 2023 · 2 campaigns
Latest: The Unslept via B&T
Vacant on record
2023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeAkceloCurrent16 May 2023Now3.40
creativeindies15 May 202316 May 20230.00

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
16 May 2023creative: Hearts & Science to AkceloB&T

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Forty Winks campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Akcelo Seen in creditscreative18 Sept 202319 Sept 20232The Unslept via B&T
Rabbit Seen in creditsproduction18 Sept 202319 Sept 20232The Unslept via B&T
The Editors Seen in creditspost-production18 Sept 202319 Sept 20232The Unslept via B&T
Declan Diacono Seen in creditsdesign18 Sept 202319 Sept 20232The Unslept via B&T
Sam I Am Seen in creditsproduction18 Sept 202319 Sept 20232The Unslept via B&T
Hatched Media Seen in creditsmedia18 Sept 202319 Sept 20232The Unslept via B&T

Also credited People named once in Forty Winks campaign credits

Kate Roscrow (Content Manager, Forty Winks, B&T) · Caitlin Zoon (Content Writer, Forty Winks, B&T) · Karen Stait (Graphic Designer, Forty Winks, B&T) · Shreya Somani (Marketing Specialist, Forty Winks, B&T) · Nicole Mitchell (Marketing Specialist, Forty Winks, B&T) · Josh Gibson (eComm & CRM Lead, Forty Winks, B&T) · Louise McQuat (Group Creative Director, Akcelo, B&T) · Oskar Westerdal (Creative Partners, Akcelo, B&T) · Jon Foye (Creative Partners, Akcelo, B&T) · Rob Gordon (Senior Creative Team, Akcelo, B&T) · Nathan Moraza (Senior Creative Team, Akcelo, B&T) · Eleanor Rout (Senior Integrated Producer, Akcelo, B&T) · Kirsty Reynolds (Business Lead, Simon McCrudden, B&T) · Jenna Featherstone (Senior Account Director, Simon McCrudden, B&T) · Ben Le Couteur (Senior Account Manager, Simon McCrudden, B&T) · Mark Berry (Head of Design, Simon McCrudden, B&T) · Francis Loh (Senior Designer, Stephen Au, B&T) · Mitash Patel (Senior Designer, Stephen Au, B&T) · Jamie Muscat (Senior Motion Designer, Stephen Au, B&T) · Ilya Aronovich (Senior Art Director, Stephen Au, B&T) · Lon Garbett (Junior Copywriter, Stephen Au, B&T) · Sophie Tschuchnigg (Creative Project Delivery Lead, Stephen Au, B&T) · Katie Morton (Creative Services Manager, Stephen Au, B&T) · Owen Trevor Black (Director, Rabbit, B&T) · Daniel Fletcher (Second Unit Director, Rabbit, B&T) · Marcus Butler (Assoc EP / Producer, Rabbit, B&T) · Alex Hay (Executive Producers, Rabbit, B&T) · Lucas Jenner (Executive Producers, Rabbit, B&T) · Peter Eastgate (DOP, Rabbit, B&T) · Ryan Boucher (Editor, The Editors, B&T) · Fergus Rotheram (Colourist, The Editors, B&T) · Rita Gagliardi (Post Producer, The Editors, B&T) · Stevie Ray (Senior Casting Director, The Editors, B&T) · Analese Cahill (Executive Producer, Klang Studios, B&T) · Billy Plummer (Photographer, Sam I Am, B&T) · Rich Cole (Executive Producer, Sam I Am, B&T) · Jacqui Kelly (Producer, Sam I Am, B&T) · Andrew Pascoe (Head of Product, Hatched Media, B&T) · Denise McCormack (Head of Digital, Data & Tech, Hatched Media, B&T) · Regan Hancock (Group Strategy Director, Hatched Media, B&T) · Ashlie McIntosh (Group Business Director, Hatched Media, B&T) · Isabella Pezzaniti (Associate Director, Hatched Media, B&T) · Emily Capsis (Senior Trading Manager, Hatched Media, B&T) · Stacey McArdle (Managing Director, Hatched Media, B&T) · Kate Thompson (Strategy & Innovation Director, Hatched Media, B&T) · Jasmine Burford (Account Director, Hatched Media, B&T) · Laura Jarrett (Account Manager, Hatched Media, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
16 May 202316 May 2023appointmentcreativeHearts & ScienceAkceloconfirmedvia B&T
15 May 202315 May 2023appointmentcreativeindiesconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Damian LucasNational Advertising & Marketing Manager16 May 202323 June 2026
Shreya SomaniMarketing Specialist18 Sept 202319 Sept 2023
Nicole MitchellMarketing Specialist18 Sept 202319 Sept 2023

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Lucas said Akcelo stood out for the quality of its people and the strength of its creative ideas. Damian Lucas · the move · via B&T, 16 May 2023 · paraphrased
AGENCY SAYS Hepburn said Akcelo was pleased to take on Forty Winks, and talked up the brand's standing. Aden Hepburn · the move · via B&T, 16 May 2023 · paraphrased