Forty Winks
As at 16 Oct 2026, AccountMoves records 1 current agency for Forty Winks: Akcelo (creative, since 16 May 2023). Agency changes reported since 2016: 1. Last reported move: 16 May 2023. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 2
Roster: Akcelo (creative) Small roster
Last review on record: 16 May 2023 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
media, credited 18 Sept 2023 to 19 Sept 2023 · 2 campaigns
Latest: The Unslept via B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | AkceloCurrent | 16 May 2023 | Now | 3.4 | 0 |
| creative | indies | 15 May 2023 | 16 May 2023 | 0.0 | 0 |
Agency changes on record Since 2016 · based on reported moves only
| Date | Change | Source |
|---|---|---|
| 16 May 2023 | creative: Hearts & Science to Akcelo | B&T |
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Forty Winks campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Akcelo Seen in credits | creative | 18 Sept 2023 | 19 Sept 2023 | 2 | The Unslept via B&T |
| Rabbit Seen in credits | production | 18 Sept 2023 | 19 Sept 2023 | 2 | The Unslept via B&T |
| The Editors Seen in credits | post-production | 18 Sept 2023 | 19 Sept 2023 | 2 | The Unslept via B&T |
| Declan Diacono Seen in credits | design | 18 Sept 2023 | 19 Sept 2023 | 2 | The Unslept via B&T |
| Sam I Am Seen in credits | production | 18 Sept 2023 | 19 Sept 2023 | 2 | The Unslept via B&T |
| Hatched Media Seen in credits | media | 18 Sept 2023 | 19 Sept 2023 | 2 | The Unslept via B&T |
Also credited People named once in Forty Winks campaign credits
Kate Roscrow (Content Manager, Forty Winks, B&T) · Caitlin Zoon (Content Writer, Forty Winks, B&T) · Karen Stait (Graphic Designer, Forty Winks, B&T) · Shreya Somani (Marketing Specialist, Forty Winks, B&T) · Nicole Mitchell (Marketing Specialist, Forty Winks, B&T) · Josh Gibson (eComm & CRM Lead, Forty Winks, B&T) · Louise McQuat (Group Creative Director, Akcelo, B&T) · Oskar Westerdal (Creative Partners, Akcelo, B&T) · Jon Foye (Creative Partners, Akcelo, B&T) · Rob Gordon (Senior Creative Team, Akcelo, B&T) · Nathan Moraza (Senior Creative Team, Akcelo, B&T) · Eleanor Rout (Senior Integrated Producer, Akcelo, B&T) · Kirsty Reynolds (Business Lead, Simon McCrudden, B&T) · Jenna Featherstone (Senior Account Director, Simon McCrudden, B&T) · Ben Le Couteur (Senior Account Manager, Simon McCrudden, B&T) · Mark Berry (Head of Design, Simon McCrudden, B&T) · Francis Loh (Senior Designer, Stephen Au, B&T) · Mitash Patel (Senior Designer, Stephen Au, B&T) · Jamie Muscat (Senior Motion Designer, Stephen Au, B&T) · Ilya Aronovich (Senior Art Director, Stephen Au, B&T) · Lon Garbett (Junior Copywriter, Stephen Au, B&T) · Sophie Tschuchnigg (Creative Project Delivery Lead, Stephen Au, B&T) · Katie Morton (Creative Services Manager, Stephen Au, B&T) · Owen Trevor Black (Director, Rabbit, B&T) · Daniel Fletcher (Second Unit Director, Rabbit, B&T) · Marcus Butler (Assoc EP / Producer, Rabbit, B&T) · Alex Hay (Executive Producers, Rabbit, B&T) · Lucas Jenner (Executive Producers, Rabbit, B&T) · Peter Eastgate (DOP, Rabbit, B&T) · Ryan Boucher (Editor, The Editors, B&T) · Fergus Rotheram (Colourist, The Editors, B&T) · Rita Gagliardi (Post Producer, The Editors, B&T) · Stevie Ray (Senior Casting Director, The Editors, B&T) · Analese Cahill (Executive Producer, Klang Studios, B&T) · Billy Plummer (Photographer, Sam I Am, B&T) · Rich Cole (Executive Producer, Sam I Am, B&T) · Jacqui Kelly (Producer, Sam I Am, B&T) · Andrew Pascoe (Head of Product, Hatched Media, B&T) · Denise McCormack (Head of Digital, Data & Tech, Hatched Media, B&T) · Regan Hancock (Group Strategy Director, Hatched Media, B&T) · Ashlie McIntosh (Group Business Director, Hatched Media, B&T) · Isabella Pezzaniti (Associate Director, Hatched Media, B&T) · Emily Capsis (Senior Trading Manager, Hatched Media, B&T) · Stacey McArdle (Managing Director, Hatched Media, B&T) · Kate Thompson (Strategy & Innovation Director, Hatched Media, B&T) · Jasmine Burford (Account Director, Hatched Media, B&T) · Laura Jarrett (Account Manager, Hatched Media, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 16 May 2023 | 16 May 2023 | appointment | creative | Hearts & Science | Akcelo | confirmed | via B&T | ||
| 15 May 2023 | 15 May 2023 | appointment | creative | indies | confirmed | via Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Damian Lucas | National Advertising & Marketing Manager | 16 May 2023 | 23 June 2026 |
| Shreya Somani | Marketing Specialist | 18 Sept 2023 | 19 Sept 2023 |
| Nicole Mitchell | Marketing Specialist | 18 Sept 2023 | 19 Sept 2023 |
