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Brands › Freedom Foods

Freedom Foods

As at 16 Oct 2026, AccountMoves records 2 current agencies for Freedom Foods: 72andSunny Sydney (PR, since 22 Oct 2020), 72andSunny (creative, since 10 Feb 2021). Agency changes reported since 2016: 0. Last reported move: 10 Feb 2021. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 2

Roster: 72andSunny Sydney (PR), 72andSunny (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 10 Feb 2021 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
72andSunny 72andSunnyConfirmed appointment
creative, 10 Feb 2021 to now · 5 yr 8 mth
Sources: Campaign Brief
72andSunnyConfirmed · 5 yr 8 mth
media
UM UMSeen in credits only
media, credited 24 Sept 2021 · 2 campaigns
Latest: Nurtured by Nature via Campaign Brief
Vacant on record
social
Reprise RepriseSeen in credits only
social, credited 24 Sept 2021 · 2 campaigns
Latest: Nurtured by Nature via Campaign Brief
Vacant on record
PR
72andSunny Sydney 72andSunny SydneyConfirmed appointment
PR, 22 Oct 2020 to now · 6 yr
Sources: B&T
72andSunny SydneyConfirmed · 6 yr
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creative72andSunnyCurrent10 Feb 2021Now5.70
PR72andSunny SydneyCurrent22 Oct 2020Now6.00

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Freedom Foods since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Freedom Foods campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Exit films Seen in creditsproduction24 Sept 202124 Sept 20211campaign via B&T
Heckler Seen in creditsaudio24 Sept 202124 Sept 20211campaign via B&T
UM Seen in creditsmedia24 Sept 202124 Sept 20212Nurtured by Nature via Campaign Brief
Reprise Seen in creditssocial24 Sept 202124 Sept 20212Nurtured by Nature via Campaign Brief
Heckler Seen in creditspost-production24 Sept 202124 Sept 20211Nurtured by Nature via Campaign Brief

Also credited People named once in Freedom Foods campaign credits

Hamish Thomson (Marketing Manager, Freedom Foods, B&T) · Stefan Hunt (Director, Freedom Foods, B&T) · Luke Martin (Creative Director, Whitney Hawthorn, Campaign Brief) · Nick O’Donnell (Brand Lead, Whitney Hawthorn, Campaign Brief) · Leah Churchill-Brown (Executive Producer, Exit Films, Campaign Brief) · Citizen Jane (Casting Director, Exit Films, Campaign Brief) · Natalie Jane Harvie (Casting Director, Exit Films, Campaign Brief) · Coralie Tapper (Producer, Exit Films, Campaign Brief) · Andrew Gough (DOP, Exit Films, Campaign Brief) · Lucas Vazquez (Editor, Exit Films, Campaign Brief) · Matt Fezz (Colourist, Exit Films, Campaign Brief) · Vanessa Marian (Movement Director, Exit Films, Campaign Brief) · Jeremy Wolf (Production Designer, Steve Nossiter, Campaign Brief) · Carlos Zalapa (Executive Producer, Heckler, Campaign Brief) · Maud Chaupis (Designer, Campaign Brief) · Johnny Mackay (Composer, Heckler Sound, Campaign Brief) · Dave Robertson (Sound Designer, Heckler Sound, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
10 Feb 202110 Feb 2021appointmentcreative72andSunnyconfirmedvia Campaign Brief
22 Oct 202022 Oct 2020appointmentPR72andSunny Sydneyconfirmedvia B&T

Marketing leaders

PersonTitleFromTo
Will PatrisMarketing Manager, Nutritionals22 Oct 202022 Oct 2020
Serge CostiGeneral Manager Marketing10 Feb 202124 Sept 2021
Hamish ThomsonMarketing Manager24 Sept 202124 Sept 2021

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Costi said 72andSunny stood out for the quality of its people.
peopleexcited
Serge Costi · the move · via Campaign Brief, 10 Feb 2021 · paraphrased
AGENCY SAYS Kay said 72andSunny was pleased to take on Freedom Foods.
Chris Kay · the move · via Campaign Brief, 10 Feb 2021 · paraphrased
WHY THEY WON Patris said 72andSunny Sydney stood out for sharp strategic thinking, the strength of its creative ideas and a record of commercial results.
strategic thinkingcreativityeffectivenessexcitedpotential
Will Patris · the move · via B&T, 22 Oct 2020 · paraphrased
AGENCY SAYS Kay said 72andSunny Sydney was pleased to take on Freedom Foods.
Chris Kay · the move · via B&T, 22 Oct 2020 · paraphrased