Genea Fertility
As at 16 Oct 2026, AccountMoves records 2 current agencies for Genea Fertility: Bench (digital, since 4 Apr 2024), Bench Media (media, since 5 Apr 2024). Agency changes reported since 2016: 0. Last reported move: 5 Apr 2024. Based on reported moves only, with sources.
Marketing lead: Tanya Rivera (General Manager, Marketing, since 4 Apr 2024) · Total appointments: 2
Roster: Bench (digital), Bench Media (media) Small roster
Last review on record: 5 Apr 2024 · Marketing lead since: 4 Apr 2024 (source)
Agency timeline Which agency has held each account, by discipline
media, 5 Apr 2024 to now · 2 yr 6 mth
Sources: Mediaweek
digital, 4 Apr 2024 to now · 2 yr 6 mth
Sources: B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| digital | BenchCurrent | 4 Apr 2024 | Now | 2.5 | 0 |
| media | Bench MediaCurrent | 5 Apr 2024 | Now | 2.5 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Genea Fertility since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 5 Apr 2024 | 5 Apr 2024 | appointment | media | Bench Media | confirmed | via Mediaweek | |||
| 4 Apr 2024 | 4 Apr 2024 | appointment | digital | Bench | confirmed | via B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Tanya Rivera | General Manager, Marketing | 4 Apr 2024 | Now |