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Brands › Guide Dogs Australia

Guide Dogs Australia

As at 16 Oct 2026, AccountMoves records 1 current agency for Guide Dogs Australia: The Royals (creative, since 27 Feb 2022). Agency changes reported since 2016: 0. Last reported move: 27 Feb 2022. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: The Royals (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 27 Feb 2022 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
The Royals The RoyalsConfirmed appointment
creative, 27 Feb 2022 to now · 4 yr 8 mth
Sources: Mumbrella · Campaign Brief
The RoyalsConfirmed · 4 yr 8 mth
media
No agency on record
Vacant on record
20222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeThe RoyalsCurrent27 Feb 2022Now4.60

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Guide Dogs Australia since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
27 Feb 202227 Feb 2022appointmentcreativeThe Royalsconfirmedvia Mumbrellavia Campaign Brief

Marketing leaders

PersonTitleFromTo
Charlie SpendloveHead of Marketing and Communications28 Feb 202228 Feb 2022

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Spendlove welcomed the appointment of The Royals without spelling out a specific reason.
Charlie Spendlove · the move · via Campaign Brief, 28 Feb 2022 · paraphrased
AGENCY SAYS Beaumont said The Royals was excited to take on Guide Dogs Australia, and flagged big plans for the next phase.
excitedpotential
Dan Beaumont · the move · via Campaign Brief, 28 Feb 2022 · paraphrased