Holden
As at 16 Oct 2026, AccountMoves records 2 current agencies for Holden: The Monkeys (creative, since 9 Aug 2017), B.B.E (social, since 6 Mar 2019). Agency changes reported since 2016: 0. Last reported move: 6 Mar 2019. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 2
Roster: The Monkeys (creative), B.B.E (social) Small roster
Last review on record: 6 Mar 2019 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, 9 Aug 2017 to now · 9 yr 2 mth
Sources: B&T
social, 6 Mar 2019 to now · 7 yr 7 mth
Sources: Mumbrella
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | The MonkeysCurrent | 9 Aug 2017 | Now | 9.2 | 0 |
| social | B.B.ECurrent | 6 Mar 2019 | Now | 7.6 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Holden since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Holden campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Revolver Australia Seen in credits | production | 15 Mar 2018 | 15 Mar 2018 | 1 | campaign via LBB |
| The Editors Seen in credits | post-production | 15 Mar 2018 | 15 Mar 2018 | 2 | For Sure via B&T |
| The Monkeys Seen in credits | creative | 15 Mar 2018 | 15 Mar 2018 | 1 | For Sure via B&T |
| Revolver Seen in credits | production | 15 Mar 2018 | 15 Mar 2018 | 1 | For Sure via B&T |
Also credited People named once in Holden campaign credits
Natalie Davey (Marketing communications and digital general manager, Holden, B&T) · Justin Drape (Co-founder and group chief creative officer, The Monkeys, B&T) · Ben Sampson (Creative director, The Monkeys, B&T) · Daniel Bolton (Art director, The Monkeys, B&T) · Barnaby Packham (Copywriter, The Monkeys, B&T) · Tim Smith (Digital planner, The Monkeys, B&T) · Thea Carone (Head of production, The Monkeys, B&T) · Penny Brown (Senior producer, The Monkeys, B&T) · Ali Dent (Print producer, The Monkeys, B&T) · Lee Lowndes (Group content director, The Monkeys, B&T) · Ciaran Miller-Stubbs (Senior content director, The Monkeys, B&T) · Stephen Carroll (Director, Revolver, B&T) · Michael Ritchie (Managing director and executive producer, Revolver, B&T) · Pip Smart (Executive producer, Revolver, B&T) · Alex Kember (Producer, Revolver, B&T) · Jeremy Rouse (Director of photography, Revolver, B&T) · Nicoletta Rousianos (Executive producer, The Editors, B&T) · Daniel Fry (Senior producer, The Editors, B&T) · Bernard Garry (Editor, The Editors, B&T) · Edel Rafferty (Colourist, The Editors, B&T) · Katrina Aquila (Executive producer, Song Zu, B&T) · Meg Drummond (Producer, Song Zu, B&T) · Adrian Sergovich (Composer, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 6 Mar 2019 | 6 Mar 2019 | appointment | social | B.B.E | confirmed | via Mumbrella | |||
| 9 Aug 2017 | 9 Aug 2017 | appointment | creative | The Monkeys | confirmed | via B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Mark Harland | Executing Marketing Director | 9 Aug 2017 | 15 Mar 2018 |
| Natalie Davey | Marketing Communications and Digital General Manager | 15 Mar 2018 | 15 Mar 2018 |