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Brands › Hydralyte

Hydralyte

As at 16 Oct 2026, AccountMoves records 2 current agencies for Hydralyte: 72andSunny (creative, since 1 Aug 2022), Five by Five Global (unspecified, since 30 Sept 2024). Agency changes reported since 2016: 0. Last reported move: 30 Sept 2024. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 2

Roster: 72andSunny (creative), Five by Five Global (unspecified) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 30 Sept 2024 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
72andSunny 72andSunnyConfirmed appointment
creative, 1 Aug 2022 to now · 4 yr 2 mth
Sources: Campaign Brief
72andSunnyConfirmed · 4 yr 2 mth
media
No agency on record
Vacant on record
unspecified
Five by Five Global Five by Five GlobalConfirmed appointment
unspecified, 30 Sept 2024 to now · 2 yr 1 mth
Sources: Campaign Brief
Five by Five GlobalConfirmed · 2 yr 1 mth
20222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creative72andSunnyCurrent1 Aug 2022Now4.20
unspecifiedFive by Five GlobalCurrent30 Sept 2024Now2.00

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Hydralyte since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
30 Sept 202430 Sept 2024appointmentFive by Five Globalconfirmedvia Campaign Brief
1 Aug 20221 Aug 2022appointmentcreative72andSunnyconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Joan IsaacMarketing Manager1 Aug 20221 Aug 2022

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Isaac pointed to a collaborative way of working as the reasons for choosing 72andSunny.
partnershipjourney
Joan Isaac · the move · via Campaign Brief, 1 Aug 2022 · paraphrased
AGENCY SAYS Berthinussen said 72andSunny was excited to take on Hydralyte.
excitedmeaningful
Ross Berthinussen · the move · via Campaign Brief, 1 Aug 2022 · paraphrased