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Brands › IGA

IGA

As at 16 Oct 2026, AccountMoves records 1 current agency for IGA: Special (creative, since 16 June 2024). Agency changes reported since 2016: 0. Last reported move: 16 June 2024. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Special (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 16 June 2024 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Special SpecialConfirmed appointment
creative, 16 June 2024 to now · 2 yr 4 mth
Sources: Campaign Brief · Mumbrella
SpecialConfirmed · 2 yr 4 mth
media
No agency on record
Vacant on record
PR
ENTHRAL. ENTHRAL.Seen in credits only
PR, credited 11 Feb 2026 · 1 campaign
Latest: campaign via B&T
ENTHRAL.Seen in credits · 8 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeSpecialCurrent16 June 2024Now2.30

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for IGA since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on IGA campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
ENTHRAL. Seen in creditsPR11 Feb 202611 Feb 20261campaign via B&T

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
16 June 202416 June 2024appointmentcreativeSpecialNATIONconfirmedvia Campaign Briefvia Mumbrella

Marketing leaders

PersonTitleFromTo
Fiona JohnstonGeneral Manager Shopper, Brand and Loyalty16 June 202411 Feb 2025

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Johnston said Special stood out for a collaborative way of working.
partnershipexcited
Fiona Johnston · the move · via Campaign Brief, 16 June 2024 · paraphrased
AGENCY SAYS Evans said Special was proud to take on IGA, and flagged big plans for the next phase.
next chapterproud
Lindsey Evans · the move · via Campaign Brief, 16 June 2024 · paraphrased