Jemena
As at 16 Oct 2026, AccountMoves records 2 current agencies for Jemena: Initiative (media, since 20 Dec 2017), Initiative (creative, since 25 Jan 2023). Agency changes reported since 2016: 0. Last reported move: 25 Jan 2023. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 2
Roster: Initiative (media), Initiative (creative) One agency for everything
Last review on record: 25 Jan 2023 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, 25 Jan 2023 to now · 3 yr 9 mth
Sources: Mediaweek
media, 20 Dec 2017 to now · 8 yr 10 mth
Sources: Mumbrella
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | InitiativeCurrent | 25 Jan 2023 | Now | 3.7 | 0 |
| media | InitiativeCurrent | 20 Dec 2017 | Now | 8.8 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Jemena since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 25 Jan 2023 | 25 Jan 2023 | retention | creative | Initiative | confirmed | via Mediaweek | |||
| 20 Dec 2017 | 20 Dec 2017 | retention | media | Initiative | confirmed | via Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Sandra Centofanti | Head of Strategy and Marketing | 25 Jan 2023 | 25 Jan 2023 |