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Brands › Just Better Care

Just Better Care

As at 16 Oct 2026, AccountMoves records 2 current agencies for Just Better Care: The Core Agency (creative, since 3 Dec 2019), MediaSmiths (media, since 10 May 2022). Agency changes reported since 2016: 0. Last reported move: 10 May 2022. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 2

Roster: The Core Agency (creative), MediaSmiths (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 10 May 2022 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
The Core Agency The Core AgencyConfirmed appointment
creative, 3 Dec 2019 to now · 6 yr 10 mth
Sources: Campaign Brief
The Core AgencyConfirmed · 6 yr 10 mth
media
MediaSmiths MediaSmithsConfirmed appointment
media, 10 May 2022 to now · 4 yr 5 mth
Sources: B&T
MediaSmithsConfirmed · 4 yr 5 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeThe Core AgencyCurrent3 Dec 2019Now6.90
mediaMediaSmithsCurrent10 May 2022Now4.40

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Just Better Care since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Just Better Care campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
The Core Agency Seen in creditscreative23 Nov 202023 Nov 20201Just Better… via Campaign Brief
Sam I Am Seen in creditsproduction23 Nov 202023 Nov 20201Just Better… via Campaign Brief

Also credited People named once in Just Better Care campaign credits

Alison Chandler (Chief Operating Officer, Just Better Care, Campaign Brief) · Elly Pipiciello (Creative Lead, Just Better Care, Campaign Brief) · Kevin MacNamara (Senior Copywriter, Christian Finucane, Campaign Brief) · Simone Parravicini (Senior Art Director, Christian Finucane, Campaign Brief) · Nick Williams (Senior Designer, Christian Finucane, Campaign Brief) · Sophie Adams (Designer, Christian Finucane, Campaign Brief) · Andrew McCowan (Strategy Director, Christian Finucane, Campaign Brief) · Rebecca Turner (Business Director, Christian Finucane, Campaign Brief) · Sid De (Senior Account Director, Christian Finucane, Campaign Brief) · Joseph Rosslind (Account Director, Christian Finucane, Campaign Brief) · Billy Plummer (Photographer, Sam I Am, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
10 May 202210 May 2022appointmentmediaMediaSmithsconfirmedvia B&T
3 Dec 20193 Dec 2019appointmentcreativeThe Core Agencyconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Ryan McMahonMarketing Manager3 Dec 201923 Nov 2020

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Finucane said The Core Agency was excited to take on Just Better Care.
excitedpassionate
Christian Finucane · the move · via Campaign Brief, 3 Dec 2019 · paraphrased
WHY THEY WON McMahon credited The Core Agency with a clear grasp of the customer and category, the strength of its creative ideas and the quality of its people.
audience understandingcreativitypeople
Ryan McMahon · the move · via Campaign Brief, 3 Dec 2019 · paraphrased