16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 OctHairhouse digital → Jaywing · 13 Oct
Brands › KFC Australia

KFC Australia

As at 16 Oct 2026, AccountMoves records 2 current agencies for KFC Australia: We Are Social (social, since 6 July 2025), Special Group (unspecified, since 25 Feb 2026). Agency changes reported since 2016: 0. Last reported move: 25 Feb 2026. Based on reported moves only, with sources.

Marketing lead: Vanessa Rowed (Chief Marketing Officer - KFC SOPAC, since 16 June 2026) · Total appointments: 2

Roster: We Are Social (social), Special Group (unspecified) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 25 Feb 2026 · Marketing lead since: 16 June 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
Special SpecialSeen in credits only
creative, credited 16 June 2026 to 29 Sept 2026 · 9 campaigns
Latest: Go Full Chicken via Mediaweek
SpecialSeen in credits · 4 mth
media
EssenceMediacom EssenceMediacomSeen in credits only
media, credited 29 Jan 2025 to 29 Sept 2026 · 9 campaigns
Latest: finger lickin via Mediaweek
EssenceMediacom Australia EssenceMediacom AustraliaSeen in credits only
media, credited 16 June 2026 to 22 June 2026 · 3 campaigns
Latest: campaign via Campaign Brief
EssenceMediacom AustraliaSeen in credits · 4 mth
digital
AKQA AKQASeen in credits only
digital, credited 29 Jan 2025 · 2 campaigns
Latest: finger lickin via Mediaweek
Vacant on record
social
We Are Social We Are SocialConfirmed appointment
social, 6 July 2025 to now · 1 yr 3 mth
Sources: Mumbrella
Serina King Serina KingSeen in credits only
social, credited 28 Sept 2026 to 29 Sept 2026 · 4 campaigns
Latest: boybands via Campaign Brief
Tahira Donohoe-Bales Tahira Donohoe-BalesSeen in credits only
social, credited 28 Sept 2026 to 29 Sept 2026 · 4 campaigns
Latest: boybands via Campaign Brief
Carve & Stitch Carve & StitchSeen in credits only
social, credited 28 Sept 2026 to 29 Sept 2026 · 4 campaigns
Latest: boybands via Campaign Brief
We Are SocialConfirmed · 1 yr 3 mth
PR
Ogilvy PR Ogilvy PRSeen in credits only
PR, credited 29 Jan 2025 · 2 campaigns
Latest: finger lickin via Mediaweek
Vacant on record
design
Sonar Music Sonar MusicSeen in credits only
design, credited 16 June 2026 · 1 campaign
Latest: campaign via Campaign Brief
Sonar MusicSeen in credits · 4 mth
unspecified
Special Group Special GroupConfirmed appointment
unspecified, 25 Feb 2026 to now · 8 mth
Sources: Mediaweek · Mumbrella
Special GroupConfirmed · 8 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
socialWe Are SocialCurrent6 July 2025Now1.30
unspecifiedSpecial GroupCurrent25 Feb 2026Now0.60

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for KFC Australia since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on KFC Australia campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Special Seen in creditscreative16 June 202629 Sept 20269Go Full Chicken via Mediaweek
Serina King Seen in creditssocial28 Sept 202629 Sept 20264boybands via Campaign Brief
Revolver Seen in creditsproduction28 Sept 202629 Sept 20264boybands via Campaign Brief
The Editors Seen in creditspost-production16 June 202629 Sept 20267Go Full Chicken via Mediaweek
Stu Cadzow Music + Sound: OTIS Seen in creditspost-production29 Sept 202629 Sept 20261campaign via B&T
EssenceMediacom Seen in creditsmedia29 Jan 202529 Sept 20269finger lickin via Mediaweek
Tahira Donohoe-Bales Seen in creditssocial28 Sept 202629 Sept 20264boybands via Campaign Brief
Carve & Stitch Seen in creditssocial28 Sept 202629 Sept 20264boybands via Campaign Brief
Trailer Media Seen in creditsaudio16 June 202622 June 20263campaign via Campaign Brief
‘Get Inspired’ Genesis Owusu Seen in creditsaudio22 June 202622 June 20262campaign via B&T
Sam I Am Seen in creditsproduction22 June 202622 June 20262campaign via B&T
EssenceMediacom Australia Seen in creditsmedia16 June 202622 June 20263campaign via Campaign Brief
Fin Design & Effects Seen in creditspost-production16 June 202616 June 20263Go Full Chicken via Mediaweek
EXIT – Stefan Hunt Seen in creditsproduction16 June 202616 June 20261campaign via Campaign Brief
Sonar Music Seen in creditsdesign16 June 202616 June 20261campaign via Campaign Brief
EXIT Seen in creditsproduction16 June 202616 June 20261Go Full Chicken via Mediaweek
Ogilvy PR Seen in creditsPR29 Jan 202529 Jan 20252finger lickin via Mediaweek
Hogarth Seen in creditsproduction29 Jan 202529 Jan 20252finger lickin via Mediaweek
Rabbit Seen in creditsproduction29 Jan 202529 Jan 20252finger lickin via Mediaweek
AKQA Seen in creditsdigital29 Jan 202529 Jan 20252finger lickin via Mediaweek

Also credited People named once in KFC Australia campaign credits

Sabrina Douglas (Marketing Director, KFC Australia, Campaign Brief) · Jessica Farahar (Group Marketing Manager, KFC Australia, Campaign Brief) · Johann Nielsen (Assistant Brand Manager, KFC Australia, Campaign Brief) · Gabby Hunt (Brand & Communications Manager, KFC Australia, Campaign Brief) · Bridget Cooper (Head of Media, KFC Australia, Campaign Brief) · Christian Fox (Media Manager, KFC Australia, Campaign Brief) · Cade Heyde (CEO/Partners, Special, Campaign Brief) · Tom Martin (CCO/Partners, Special, Campaign Brief) · Julian Schreiber (CCO/Partners, Special, Campaign Brief) · Gabe Woodmansey (Creative Directors, Campaign Brief) · Jono Aidney (Creative Directors, Campaign Brief) · Adelaide Day-Collett (Senior Strategist, Joel Grunstein, Campaign Brief) · Jaimee Kerr (Executive Director, Joel Grunstein, Campaign Brief) · Annabelle Massera (Senior Business Director, Joel Grunstein, Campaign Brief) · Alice Bishop (Business Manager, Joel Grunstein, Campaign Brief) · Tash Johnson (National Head of Production, Joel Grunstein, Campaign Brief) · Nick Lilley (Head of Print, Joel Grunstein, Campaign Brief) · Dan Jones (Design Director, Joel Grunstein, Campaign Brief) · Alyce Guy (Senior Producer, Joel Grunstein, Campaign Brief) · Maddie Marovino (National Head of Social, Serina King, Campaign Brief) · Jasmine Jaffar (Community Manager, Serina King, Campaign Brief) · Leilani Croucher (Director, Revolver, Campaign Brief) · Michael Ritchie (Managing Director / Co-Owner, Revolver, Campaign Brief) · Alex Kember (Senior Producer, Campaign Brief) · Andrew Commis (DOP, Campaign Brief) · Kris Brujic (Production Designer, Campaign Brief) · Rita Gagliardi (EP, The Editors, The Editors, Campaign Brief) · Harry Roth (Social Director, EssenceMediacom, Campaign Brief) · Trudi Gultom (Social DOP, EssenceMediacom, Campaign Brief) · Jet Dominic (Social Post Producer, Carve & Stitch, Campaign Brief) · Reuben Gibbes (Social Editors, Carve & Stitch, Campaign Brief) · Jeremy Cooper (Social Editors, Carve & Stitch, Campaign Brief) · Claire Whish-Wilson (Omnichannel Retail Director CX, KFC Sopac, KFC Australia, Campaign Brief) · Joanna Baxter (Group Marketing Manager, KFC Sopac, KFC Australia, Campaign Brief) · Aimee Carroll (Brand Manager, KFC Sopac, KFC Australia, Campaign Brief) · Steffi Arbon (Team Lead, Campaign Brief) · Margot Fitzpatrick (Senior Producer, Campaign Brief) · Adam Shear (Head of Design, Campaign Brief) · Liam Kenny (Designer, Campaign Brief) · Mark Albiston (Director, Serina King, Campaign Brief) · Edward Pontifex (Managing Director, Serina King, Campaign Brief) · Tom Davies (Producer, Serina King, Campaign Brief) · Daniel Bradford-Fry (Executive Producer, Campaign Brief) · Sally Quade (Producer, Campaign Brief) · Cameron Milne (Creative Director/Sound Design, Studio Tonic, Campaign Brief) · Emma Duncan (Executive Producer, Studio Tonic, Campaign Brief) · Rich Cole (Executive Producer, Sam I Am, Campaign Brief) · Sarah Hawkins (Senior Producer, Sam I Am, Campaign Brief) · Jordana Smith (Brand Manager, KFC Australia, Campaign Brief) · Elliot Aitken (Business Director, Campaign Brief) · Amanda Collins (Senior Producer, Campaign Brief) · Olivia Jeavons (Social Producer, Campaign Brief) · Leah Churchill-Brown (Executive Producer, Campaign Brief) · Jacquie Riley (Head of Production, Campaign Brief) · Stefan Hunt (Director, Campaign Brief) · Alice Grant (Producer, Campaign Brief) · Isabella Key (Producer, The Editors, The Editors, Campaign Brief) · Isabelle Vitelli (VFX Producer, Campaign Brief) · Sophie Haydon (Executive Producer, Sonar Music, Campaign Brief) · Ellie Brandwood (Audio Producer, Sonar Music, Campaign Brief) · Owen Trevor Black (Director, Hogarth, Campaign Brief) · Campbell Brown (Director of Photography, EXIT, Mediaweek) · Nicoletta Rousianos (EP, The Editors, The Editors, Mediaweek)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
25 Feb 202625 Feb 2026appointmentSpecial GroupOgilvyconfirmedvia Mediaweekvia Mumbrella
6 July 20256 July 2025appointmentsocialWe Are Socialconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Sabrina DouglasMarketing Director16 June 2026Now
Jessica FaraharGroup Marketing Manager16 June 2026Now
Gabby HuntBrand & Communications Manager16 June 2026Now
Vanessa RowedChief Marketing Officer - KFC SOPAC16 June 2026Now
Jordana SmithBrand Manager16 June 2026Now
Joanna BaxterGroup Marketing Manager, KFC Sopac22 June 2026Now
Aimee CarrollBrand Manager, KFC Sopac22 June 2026Now
Johann NielsenAssistant Brand Manager28 Sept 2026Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.