KFC Australia
As at 16 Oct 2026, AccountMoves records 2 current agencies for KFC Australia: We Are Social (social, since 6 July 2025), Special Group (unspecified, since 25 Feb 2026). Agency changes reported since 2016: 0. Last reported move: 25 Feb 2026. Based on reported moves only, with sources.
Marketing lead: Vanessa Rowed (Chief Marketing Officer - KFC SOPAC, since 16 June 2026) · Total appointments: 2
Roster: We Are Social (social), Special Group (unspecified) Small roster
Last review on record: 25 Feb 2026 · Marketing lead since: 16 June 2026 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 16 June 2026 to 29 Sept 2026 · 9 campaigns
Latest: Go Full Chicken via Mediaweek
media, credited 29 Jan 2025 to 29 Sept 2026 · 9 campaigns
Latest: finger lickin via MediaweekEssenceMediacom Australia EssenceMediacom AustraliaSeen in credits only
media, credited 16 June 2026 to 22 June 2026 · 3 campaigns
Latest: campaign via Campaign Brief
digital, credited 29 Jan 2025 · 2 campaigns
Latest: finger lickin via Mediaweek
social, 6 July 2025 to now · 1 yr 3 mth
Sources: MumbrellaSerina King Serina KingSeen in credits only
social, credited 28 Sept 2026 to 29 Sept 2026 · 4 campaigns
Latest: boybands via Campaign BriefTahira Donohoe-Bales Tahira Donohoe-BalesSeen in credits only
social, credited 28 Sept 2026 to 29 Sept 2026 · 4 campaigns
Latest: boybands via Campaign BriefCarve & Stitch Carve & StitchSeen in credits only
social, credited 28 Sept 2026 to 29 Sept 2026 · 4 campaigns
Latest: boybands via Campaign Brief
PR, credited 29 Jan 2025 · 2 campaigns
Latest: finger lickin via Mediaweek
design, credited 16 June 2026 · 1 campaign
Latest: campaign via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| social | We Are SocialCurrent | 6 July 2025 | Now | 1.3 | 0 |
| unspecified | Special GroupCurrent | 25 Feb 2026 | Now | 0.6 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for KFC Australia since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on KFC Australia campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Special Seen in credits | creative | 16 June 2026 | 29 Sept 2026 | 9 | Go Full Chicken via Mediaweek |
| Serina King Seen in credits | social | 28 Sept 2026 | 29 Sept 2026 | 4 | boybands via Campaign Brief |
| Revolver Seen in credits | production | 28 Sept 2026 | 29 Sept 2026 | 4 | boybands via Campaign Brief |
| The Editors Seen in credits | post-production | 16 June 2026 | 29 Sept 2026 | 7 | Go Full Chicken via Mediaweek |
| Stu Cadzow Music + Sound: OTIS Seen in credits | post-production | 29 Sept 2026 | 29 Sept 2026 | 1 | campaign via B&T |
| EssenceMediacom Seen in credits | media | 29 Jan 2025 | 29 Sept 2026 | 9 | finger lickin via Mediaweek |
| Tahira Donohoe-Bales Seen in credits | social | 28 Sept 2026 | 29 Sept 2026 | 4 | boybands via Campaign Brief |
| Carve & Stitch Seen in credits | social | 28 Sept 2026 | 29 Sept 2026 | 4 | boybands via Campaign Brief |
| Trailer Media Seen in credits | audio | 16 June 2026 | 22 June 2026 | 3 | campaign via Campaign Brief |
| ‘Get Inspired’ Genesis Owusu Seen in credits | audio | 22 June 2026 | 22 June 2026 | 2 | campaign via B&T |
| Sam I Am Seen in credits | production | 22 June 2026 | 22 June 2026 | 2 | campaign via B&T |
| EssenceMediacom Australia Seen in credits | media | 16 June 2026 | 22 June 2026 | 3 | campaign via Campaign Brief |
| Fin Design & Effects Seen in credits | post-production | 16 June 2026 | 16 June 2026 | 3 | Go Full Chicken via Mediaweek |
| EXIT – Stefan Hunt Seen in credits | production | 16 June 2026 | 16 June 2026 | 1 | campaign via Campaign Brief |
| Sonar Music Seen in credits | design | 16 June 2026 | 16 June 2026 | 1 | campaign via Campaign Brief |
| EXIT Seen in credits | production | 16 June 2026 | 16 June 2026 | 1 | Go Full Chicken via Mediaweek |
| Ogilvy PR Seen in credits | PR | 29 Jan 2025 | 29 Jan 2025 | 2 | finger lickin via Mediaweek |
| Hogarth Seen in credits | production | 29 Jan 2025 | 29 Jan 2025 | 2 | finger lickin via Mediaweek |
| Rabbit Seen in credits | production | 29 Jan 2025 | 29 Jan 2025 | 2 | finger lickin via Mediaweek |
| AKQA Seen in credits | digital | 29 Jan 2025 | 29 Jan 2025 | 2 | finger lickin via Mediaweek |
Also credited People named once in KFC Australia campaign credits
Sabrina Douglas (Marketing Director, KFC Australia, Campaign Brief) · Jessica Farahar (Group Marketing Manager, KFC Australia, Campaign Brief) · Johann Nielsen (Assistant Brand Manager, KFC Australia, Campaign Brief) · Gabby Hunt (Brand & Communications Manager, KFC Australia, Campaign Brief) · Bridget Cooper (Head of Media, KFC Australia, Campaign Brief) · Christian Fox (Media Manager, KFC Australia, Campaign Brief) · Cade Heyde (CEO/Partners, Special, Campaign Brief) · Tom Martin (CCO/Partners, Special, Campaign Brief) · Julian Schreiber (CCO/Partners, Special, Campaign Brief) · Gabe Woodmansey (Creative Directors, Campaign Brief) · Jono Aidney (Creative Directors, Campaign Brief) · Adelaide Day-Collett (Senior Strategist, Joel Grunstein, Campaign Brief) · Jaimee Kerr (Executive Director, Joel Grunstein, Campaign Brief) · Annabelle Massera (Senior Business Director, Joel Grunstein, Campaign Brief) · Alice Bishop (Business Manager, Joel Grunstein, Campaign Brief) · Tash Johnson (National Head of Production, Joel Grunstein, Campaign Brief) · Nick Lilley (Head of Print, Joel Grunstein, Campaign Brief) · Dan Jones (Design Director, Joel Grunstein, Campaign Brief) · Alyce Guy (Senior Producer, Joel Grunstein, Campaign Brief) · Maddie Marovino (National Head of Social, Serina King, Campaign Brief) · Jasmine Jaffar (Community Manager, Serina King, Campaign Brief) · Leilani Croucher (Director, Revolver, Campaign Brief) · Michael Ritchie (Managing Director / Co-Owner, Revolver, Campaign Brief) · Alex Kember (Senior Producer, Campaign Brief) · Andrew Commis (DOP, Campaign Brief) · Kris Brujic (Production Designer, Campaign Brief) · Rita Gagliardi (EP, The Editors, The Editors, Campaign Brief) · Harry Roth (Social Director, EssenceMediacom, Campaign Brief) · Trudi Gultom (Social DOP, EssenceMediacom, Campaign Brief) · Jet Dominic (Social Post Producer, Carve & Stitch, Campaign Brief) · Reuben Gibbes (Social Editors, Carve & Stitch, Campaign Brief) · Jeremy Cooper (Social Editors, Carve & Stitch, Campaign Brief) · Claire Whish-Wilson (Omnichannel Retail Director CX, KFC Sopac, KFC Australia, Campaign Brief) · Joanna Baxter (Group Marketing Manager, KFC Sopac, KFC Australia, Campaign Brief) · Aimee Carroll (Brand Manager, KFC Sopac, KFC Australia, Campaign Brief) · Steffi Arbon (Team Lead, Campaign Brief) · Margot Fitzpatrick (Senior Producer, Campaign Brief) · Adam Shear (Head of Design, Campaign Brief) · Liam Kenny (Designer, Campaign Brief) · Mark Albiston (Director, Serina King, Campaign Brief) · Edward Pontifex (Managing Director, Serina King, Campaign Brief) · Tom Davies (Producer, Serina King, Campaign Brief) · Daniel Bradford-Fry (Executive Producer, Campaign Brief) · Sally Quade (Producer, Campaign Brief) · Cameron Milne (Creative Director/Sound Design, Studio Tonic, Campaign Brief) · Emma Duncan (Executive Producer, Studio Tonic, Campaign Brief) · Rich Cole (Executive Producer, Sam I Am, Campaign Brief) · Sarah Hawkins (Senior Producer, Sam I Am, Campaign Brief) · Jordana Smith (Brand Manager, KFC Australia, Campaign Brief) · Elliot Aitken (Business Director, Campaign Brief) · Amanda Collins (Senior Producer, Campaign Brief) · Olivia Jeavons (Social Producer, Campaign Brief) · Leah Churchill-Brown (Executive Producer, Campaign Brief) · Jacquie Riley (Head of Production, Campaign Brief) · Stefan Hunt (Director, Campaign Brief) · Alice Grant (Producer, Campaign Brief) · Isabella Key (Producer, The Editors, The Editors, Campaign Brief) · Isabelle Vitelli (VFX Producer, Campaign Brief) · Sophie Haydon (Executive Producer, Sonar Music, Campaign Brief) · Ellie Brandwood (Audio Producer, Sonar Music, Campaign Brief) · Owen Trevor Black (Director, Hogarth, Campaign Brief) · Campbell Brown (Director of Photography, EXIT, Mediaweek) · Nicoletta Rousianos (EP, The Editors, The Editors, Mediaweek)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 25 Feb 2026 | 25 Feb 2026 | appointment | Special Group | Ogilvy | confirmed | via Mediaweekvia Mumbrella | |||
| 6 July 2025 | 6 July 2025 | appointment | social | We Are Social | confirmed | via Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Sabrina Douglas | Marketing Director | 16 June 2026 | Now |
| Jessica Farahar | Group Marketing Manager | 16 June 2026 | Now |
| Gabby Hunt | Brand & Communications Manager | 16 June 2026 | Now |
| Vanessa Rowed | Chief Marketing Officer - KFC SOPAC | 16 June 2026 | Now |
| Jordana Smith | Brand Manager | 16 June 2026 | Now |
| Joanna Baxter | Group Marketing Manager, KFC Sopac | 22 June 2026 | Now |
| Aimee Carroll | Brand Manager, KFC Sopac | 22 June 2026 | Now |
| Johann Nielsen | Assistant Brand Manager | 28 Sept 2026 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
