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Brands › Kmart

Kmart

As at 16 Oct 2026, AccountMoves records 3 current agencies for Kmart: UM (media, since 20 May 2019), The Hallway (digital, since 18 Oct 2020), Clemenger BBDO (creative, since 25 Mar 2025). Agency changes reported since 2016: 0. Last reported move: 25 Mar 2025. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 3

Roster: UM (media), The Hallway (digital), Clemenger BBDO (creative) Many specialists

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 3 current

Last review on record: 25 Mar 2025 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
BWM Dentsu BWM DentsuSeen in credits only
creative, credited 22 July 2019 · 1 campaign
Latest: Low Prices for Life via Campaign BriefDDB Sydney DDB SydneySeen in credits only
creative, credited 21 Oct 2020 · 1 campaign
Latest: campaign via LBBDDB Melbourne DDB MelbourneSeen in credits only
creative, credited 21 Oct 2020 · 1 campaign
Latest: campaign via Campaign BriefClemenger BBDO Clemenger BBDOConfirmed appointment
creative, 25 Mar 2025 to now · 1 yr 7 mth
Sources: Campaign Brief
Clemenger BBDOConfirmed · 1 yr 7 mth
media
UM UMConfirmed appointment
media, 20 May 2019 to now · 7 yr 5 mth
Sources: B&T · Mumbrella
UMConfirmed · 7 yr 5 mth
digital
The Hallway The HallwayConfirmed appointment
digital, 18 Oct 2020 to now · 6 yr
Sources: Mumbrella
The HallwayConfirmed · 6 yr
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeClemenger BBDOCurrent25 Mar 2025Now1.60
digitalThe HallwayCurrent18 Oct 2020Now6.00
mediaUMCurrent20 May 2019Now7.40

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Kmart since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Kmart campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
DDB Sydney Seen in creditscreative21 Oct 202021 Oct 20201campaign via LBB
UM Seen in creditsmedia22 July 201921 Oct 20203Low Prices for Life via Campaign Brief
DDB Melbourne Seen in creditscreative21 Oct 202021 Oct 20201campaign via Campaign Brief
BWM Dentsu Seen in creditscreative22 July 201922 July 20191Low Prices for Life via Campaign Brief
Revolver Seen in creditsproduction22 July 201922 July 20191Low Prices for Life via Campaign Brief

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
25 Mar 202525 Mar 2025appointmentcreativeClemenger BBDOconfirmedvia Campaign Brief
18 Oct 202018 Oct 2020appointmentdigitalThe Hallwayconfirmedvia Mumbrella
20 May 201920 May 2019retentionmediaUMconfirmedvia B&Tvia Mumbrella

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.