16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 OctHairhouse digital → Jaywing · 13 Oct
Brands › L'Oréal

L'Oréal

As at 16 Oct 2026, AccountMoves records 3 current agencies for L'Oréal: Magnum & Co (PR, since 22 Apr 2020), 2045 (creative, since 10 Oct 2024), WPP Beauty Tech Labs (social, since 13 Apr 2025). Agency changes reported since 2016: 0. Last reported move: 13 Apr 2025. Based on reported moves only, with sources.

Marketing lead: Georgia Hack (Chief Digital and Marketing Officer, since 14 Apr 2025) · Total appointments: 3

Roster: Magnum & Co (PR), 2045 (creative), WPP Beauty Tech Labs (social) Many specialists

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 3 current

Last review on record: 13 Apr 2025 · Marketing lead since: 14 Apr 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
2045 2045Confirmed appointment
creative, 10 Oct 2024 to now · 2 yr
Sources: Campaign Brief
2045Confirmed · 2 yr
media
No agency on record
Vacant on record
social
WPP Beauty Tech Labs WPP Beauty Tech LabsConfirmed appointment
social, 13 Apr 2025 to now · 1 yr 6 mth
Sources: Campaign Brief
WPP Beauty Tech LabsConfirmed · 1 yr 6 mth
PR
Magnum & Co Magnum & CoConfirmed appointment
PR, 22 Apr 2020 to now · 6 yr 6 mth
Sources: Mumbrella
Magnum & CoConfirmed · 6 yr 6 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creative2045Current10 Oct 2024Now2.00
PRMagnum & CoCurrent22 Apr 2020Now6.50
socialWPP Beauty Tech LabsCurrent13 Apr 2025Now1.50

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for L'Oréal since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
13 Apr 202513 Apr 2025appointmentsocialWPP Beauty Tech Labsconfirmedvia Campaign Brief
10 Oct 202410 Oct 2024appointmentcreative2045confirmedvia Campaign Brief
22 Apr 202022 Apr 2020appointmentPRMagnum & Coconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Georgia HackChief Digital and Marketing Officer14 Apr 2025Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Hack pointed to a collaborative way of working as the reasons for choosing WPP Beauty Tech Labs.
partnership
Georgia Hack · the move · via Mediaweek, 14 Apr 2025 · paraphrased