Lipton
As at 16 Oct 2026, AccountMoves records 1 current agency for Lipton: Think HQ (unspecified, since 9 Feb 2025). Agency changes reported since 2016: 0. Last reported move: 9 Feb 2025. Based on reported moves only, with sources.
Marketing lead: April Redmond (Global Chief Marketing Officer, since 27 Mar 2026) · Total appointments: 1
Roster: Think HQ (unspecified) Small roster
Last review on record: 9 Feb 2025 · Marketing lead since: 27 Mar 2026 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 27 Mar 2026 · 1 campaign
Latest: campaign via B&T
design, credited 27 Mar 2026 · 1 campaign
Latest: campaign via B&T
unspecified, 9 Feb 2025 to now · 1 yr 8 mth
Sources: Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| unspecified | Think HQCurrent | 9 Feb 2025 | Now | 1.7 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Lipton since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Lipton campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| adam&eve\TBWA Seen in credits | creative | 27 Mar 2026 | 27 Mar 2026 | 1 | campaign via B&T |
| Skin Seen in credits | other | 27 Mar 2026 | 27 Mar 2026 | 1 | campaign via B&T |
| No.8 Seen in credits | post-production | 27 Mar 2026 | 27 Mar 2026 | 1 | campaign via B&T |
| No.8 Seen in credits | design | 27 Mar 2026 | 27 Mar 2026 | 1 | campaign via B&T |
Also credited People named once in Lipton campaign credits
April Redmond (Global Chief Marketing Officer, Lipton, B&T) · Nipa Shah (Global Marketing Director, Lipton, B&T) · Kevin Evans (Global Senior Marketing Manager, Lipton, B&T) · Thijs Sleddering (General Manager Lipton Ice Tea & Sales Director OOH, Lipton, B&T) · Manon Lanckneus (Senior Brand Experience Manager Lipton, Lipton, B&T) · Chloe Smith (Global Brand Communications Manager, Lipton, B&T) · Iona Borer (Global Digital Marketing Manager, Lipton, B&T) · Ant Nelson (Chief Creative Officers, adam&eve\TBWA, B&T) · Mike Sutherland (Chief Creative Officers, adam&eve\TBWA, B&T) · Mark Shanley (Executive Creative Director, adam&eve\TBWA, B&T) · Amber Casey (Creative Directors, adam&eve\TBWA, B&T) · Nicola Woods (Creative Directors, adam&eve\TBWA, B&T) · Holly Pienaar (Producer, Tomi Loye, B&T) · Will Grundy (Chief Strategy Officer, Tomi Loye, B&T) · Frederica Procope (Planning Director, B&T) · Ben Obadia (Director of Communications Planning, B&T) · Max Sullivan (Business Director, Flemming Lerche, B&T) · Hope Shooter (Account Manager, Flemming Lerche, B&T) · Becky Faloju (Project Manager, Flemming Lerche, B&T) · Sam Harris (Designer, Flemming Lerche, B&T) · Steve Mapp (Director, Snapper Films, B&T) · Jess Turner (Head of Production, Snapper Films, B&T) · Helen Hadfield (Founder. & EP, Snapper Films, B&T) · Charlie Moreton (Editor, Work Editorial, B&T) · Frankie Elster (Producer, Work Editorial, B&T) · Jonny Tully (Colourist, Huss Hassani, B&T) · James Everett (Sound Designer, No.8, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 9 Feb 2025 | 9 Feb 2025 | appointment | Think HQ | reported | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| April Redmond | Global Chief Marketing Officer | 27 Mar 2026 | Now |
| Nipa Shah | Global Marketing Director | 27 Mar 2026 | Now |
| Kevin Evans | Global Senior Marketing Manager | 27 Mar 2026 | Now |
| Manon Lanckneus | Senior Brand Experience Manager Lipton | 27 Mar 2026 | Now |
| Chloe Smith | Global Brand Communications Manager | 27 Mar 2026 | Now |
| Iona Borer | Global Digital Marketing Manager | 27 Mar 2026 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
