Lite n' Easy

As at 16 Oct 2026, AccountMoves records 1 current agency for Lite n' Easy: Ogilvy (creative, since 6 July 2026). Agency changes reported since 2016: 1. Last reported move: 6 July 2026. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Ogilvy (creative) Small roster

Agency changes on record since 20161based on reported moves only

Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 6 July 2026 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative

Ogilvy OgilvyConfirmed appointment
creative, 6 July 2026 to now · 3 mth
Sources: Campaign Brief · B&T

OgilvyConfirmed · 3 mth

media

No agency on record

Vacant on record

digital

Haunt HauntSeen in credits only
digital, credited 7 Mar 2023 · 1 campaign
Latest: campaign via Campaign Brief

Vacant on record

2023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

Discipline	Agency	From	To	Tenure	Retained
creative	OgilvyCurrent	6 July 2026	Now	0.3	0

Agency changes on record Since 2016 · based on reported moves only

Date	Change	Source
6 July 2026	creative: Thinkerbell to Ogilvy	Campaign Brief · B&T

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Lite n' Easy campaigns. Evidence of work, not a confirmed appointment or a win

Agency or company	Credited for	First seen	Last seen	Campaigns	Latest source
Poppet Seen in credits	production	2 Aug 2023	2 Aug 2023	2	Just good food n via Campaign Brief
Haunt Seen in credits	digital	7 Mar 2023	7 Mar 2023	1	campaign via Campaign Brief
SHERPA Seen in credits	production	25 Jan 2023	25 Jan 2023	1	Just good food n via Campaign Brief

Also credited People named once in Lite n' Easy campaign credits

Nat Taylor (Executive Producer, SHERPA, Campaign Brief) · Elizabeth Malcher (Producer, SHERPA, Campaign Brief) · Julian Lucas (Director, SHERPA, Campaign Brief)

Full history Every pitch, review, win and retention

Announced	Decided	Type	Discipline	Incumbent	Winner	Also pitched	Est. $m	Status	Source
6 July 2026	6 July 2026	appointment	creative	Thinkerbell	Ogilvy			confirmed	via Campaign Brief via B&T

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Hayman pointed to a collaborative way of working, an integrated, joined-up offering and a clear grasp of the customer and category as the reasons for choosing Ogilvy.

Nathan Hayman · the move · via Campaign Brief, 6 July 2026 · paraphrased