Lyka
As at 16 Oct 2026, AccountMoves records 1 current agency for Lyka: Fourteen10 (media, since 15 Sept 2026). Agency changes reported since 2016: 0. Last reported move: 15 Sept 2026. Based on reported moves only, with sources.
Marketing lead: Cam Luby (Chief Marketing Officer, since 15 Sept 2026) · Total appointments: 1
Roster: Fourteen10 (media) Small roster
Last review on record: 15 Sept 2026 · Marketing lead since: 15 Sept 2026 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 8 Oct 2025 to 9 Oct 2025 · 2 campaigns
Latest: campaign via Campaign Brief72andSunny Sydney 72andSunny SydneySeen in credits only
creative, credited 25 May 2026 · 2 campaigns
Latest: Poo Glorious Poo via B&T
media, credited 8 Oct 2025 to 2 July 2026 · 5 campaigns
Latest: campaign via Campaign BriefFourteen10 Fourteen10Confirmed appointment
media, 15 Sept 2026 to now · 1 mth
Sources: Mumbrella · B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | Fourteen10Current | 15 Sept 2026 | Now | 0.1 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Lyka since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Lyka campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Alchemy One Seen in credits | media | 8 Oct 2025 | 2 July 2026 | 5 | campaign via Campaign Brief |
| Channel 7 Seen in credits | production | 2 July 2026 | 2 July 2026 | 1 | Poo on the Ground via Campaign Brief |
| 72andSunny Sydney Seen in credits | creative | 25 May 2026 | 25 May 2026 | 2 | Poo Glorious Poo via B&T |
| OUTSIDE IN Seen in credits | creative | 8 Oct 2025 | 9 Oct 2025 | 2 | campaign via Campaign Brief |
| Byrne Creative Seen in credits | production | 8 Oct 2025 | 9 Oct 2025 | 2 | campaign via Campaign Brief |
| ARC Post Production Seen in credits | post-production | 8 Oct 2025 | 9 Oct 2025 | 2 | campaign via Campaign Brief |
Also credited People named once in Lyka campaign credits
Joel Kefali (Director, Good Oil, Campaign Brief) · Analise Burwood (Creative Director, Lyka, Campaign Brief) · Emily Green (Senior Creative Producer, Lyka, Campaign Brief) · Cassandra Do Carmo (Brand Marketing Director, Lyka, Campaign Brief) · April Gore (Social Media Lead, Lyka, Campaign Brief) · Matt Grech (Animator, Lyka, Campaign Brief) · Lizzie Wood (Designer, Lyka, Campaign Brief) · Harry Welsh (Director, OUTSIDE IN, Campaign Brief) · Daisy Bray (Production Manager, Juliette Houdent, Campaign Brief) · Khushi Patil (Director’s Assistant, Juliette Houdent, Campaign Brief) · Jack Birtles (DOP, Juliette Houdent, Campaign Brief) · Hayden Relf (Production Designer, Jack Moyseiyev, Campaign Brief) · Verity Mackey (Costume Designer, Jack Moyseiyev, Campaign Brief) · Amelia Fell (Hair and Make Up Designer, Jack Moyseiyev, Campaign Brief) · Sarah McGrath (Casting Director, Byrne Creative, Campaign Brief) · Agnes Choi (Lead Talent, Byrne Creative, Campaign Brief) · Sean Kennan (Lead Talent, Byrne Creative, Campaign Brief) · Margaret Morgan (Lead Talent, Byrne Creative, Campaign Brief) · Evelyn Creer (Lead Talent, Byrne Creative, Campaign Brief) · Sally Quade (Post Producer, ARC Post Production, Campaign Brief) · Cheryn Frost (Junior Producer, ARC Post Production, Campaign Brief) · Laurence Van Camp (Editor, ARC Post Production, Campaign Brief) · Wes Grant (Colourist, ARC Post Production, Campaign Brief) · Harrison Chapman (Composer, Daniel Gosskopf, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 15 Sept 2026 | 15 Sept 2026 | appointment | media | Fourteen10 | confirmed | via Mumbrellavia B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Cassandra Do Carmo | Brand Marketing Director | 8 Oct 2025 | Now |
| Cam Luby | Chief Marketing Officer | 15 Sept 2026 | Now |
