MLC
As at 16 Oct 2026, AccountMoves records 1 current agency for MLC: 72andSunny (creative, since 18 Jan 2024). Agency changes reported since 2016: 0. Last reported move: 18 Jan 2024. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 1
Roster: 72andSunny (creative) Small roster
Last review on record: 18 Jan 2024 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, 18 Jan 2024 to now · 2 yr 9 mth
Sources: Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | 72andSunnyCurrent | 18 Jan 2024 | Now | 2.7 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for MLC since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 18 Jan 2024 | 18 Jan 2024 | appointment | creative | 72andSunny | confirmed | via Campaign Brief |
Marketing leaders
No marketing leaders recorded yet.
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.