Modibodi
As at 16 Oct 2026, AccountMoves records 4 current agencies for Modibodi: Emotive (creative, since 28 July 2020), Zenith (media, since 26 Apr 2023), Bread Agency (social, since 30 Jan 2024), TAG (digital, since 13 Oct 2025). Agency changes reported since 2016: 0. Last reported move: 13 Oct 2025. Based on reported moves only, with sources.
Marketing lead: Justine Cusack (Marketing Director, since 1 June 2022) · Total appointments: 4
Roster: Emotive (creative), Zenith (media), Bread Agency (social), TAG (digital) Many specialists
Last review on record: 13 Oct 2025 · Marketing lead since: 1 June 2022 (source)
Agency timeline Which agency has held each account, by discipline
creative, 28 July 2020 to now · 6 yr 3 mth
Sources: LBB · Mumbrella · Campaign BriefHowatson+Company Howatson+CompanySeen in credits only
creative, credited 25 July 2023 · 1 campaign
Latest: campaign via Campaign BriefFabric (part of the TBWA\Sydney Group) Fabric (part of the TBWA\Sydney Group)Seen in credits only
creative, credited 12 May 2024 to 2 July 2025 · 5 campaigns
Latest: campaign via Campaign BriefFabric - part of the TBWA Fabric - part of the TBWASeen in credits only
creative, credited 13 May 2024 · 1 campaign
Latest: campaign via Mediaweek
media, credited 17 Sept 2020 · 1 campaign
Latest: s with Progressive Campaign ‘The New Way to Period via LBBMediacom MediacomSeen in credits only
media, credited 17 Sept 2020 · 2 campaigns
Latest: The New Way to Period via Campaign BriefZenith ZenithConfirmed appointment
media, 26 Apr 2023 to now · 3 yr 6 mth
Sources: B&T · Mumbrella · MediaweekTalent Corp Talent CorpSeen in credits only
media, credited 2 July 2025 · 2 campaigns
Latest: campaign via Mediaweek
digital, 13 Oct 2025 to now · 1 yr
Sources: Campaign Brief
social, 30 Jan 2024 to now · 2 yr 9 mth
Sources: Campaign Brief
PR, credited 6 Sept 2021 · 1 campaign
Latest: postpartum via Campaign BriefEleven ElevenSeen in credits only
PR, credited 20 Aug 2024 · 2 campaigns
Latest: campaign via B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | EmotiveCurrent | 28 July 2020 | Now | 6.2 | 0 |
| digital | TAGCurrent | 13 Oct 2025 | Now | 1.0 | 0 |
| media | ZenithCurrent | 26 Apr 2023 | Now | 3.5 | 0 |
| social | Bread AgencyCurrent | 30 Jan 2024 | Now | 2.7 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Modibodi since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Modibodi campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Fabric (part of the TBWA\Sydney Group) Seen in credits | creative | 12 May 2024 | 2 July 2025 | 5 | campaign via Campaign Brief |
| DIVISION Seen in credits | production | 2 July 2025 | 2 July 2025 | 2 | campaign via Mediaweek |
| Talent Corp Seen in credits | media | 2 July 2025 | 2 July 2025 | 2 | campaign via Mediaweek |
| Eleven Seen in credits | PR | 20 Aug 2024 | 20 Aug 2024 | 2 | campaign via B&T |
| FINCH Seen in credits | production | 25 July 2023 | 20 Aug 2024 | 3 | campaign via Campaign Brief |
| BOLT Seen in credits | post-production | 20 Aug 2024 | 20 Aug 2024 | 2 | campaign via B&T |
| Fabric - part of the TBWA Seen in credits | creative | 13 May 2024 | 13 May 2024 | 1 | campaign via Mediaweek |
| Howatson+Company Seen in credits | creative | 25 July 2023 | 25 July 2023 | 1 | campaign via Campaign Brief |
| The IMPACT Agency Seen in credits | PR | 6 Sept 2021 | 6 Sept 2021 | 1 | postpartum via Campaign Brief |
| Emotive Seen in credits | creative | 17 Sept 2020 | 6 Sept 2021 | 3 | The New Way to Period via Campaign Brief |
| EssenceMediacom Seen in credits | media | 17 Sept 2020 | 17 Sept 2020 | 1 | s with Progressive Campaign ‘The New Way to Period via LBB |
| Revolver Australia Seen in credits | production | 17 Sept 2020 | 17 Sept 2020 | 1 | s with Progressive Campaign ‘The New Way to Period via LBB |
| Emotive Seen in credits | post-production | 17 Sept 2020 | 17 Sept 2020 | 1 | s with Progressive Campaign ‘The New Way to Period via LBB |
| The Editors Seen in credits | post-production | 17 Sept 2020 | 17 Sept 2020 | 3 | The New Way to Period via Campaign Brief |
| Revolver Seen in credits | production | 17 Sept 2020 | 17 Sept 2020 | 2 | The New Way to Period via Campaign Brief |
| Mediacom Seen in credits | media | 17 Sept 2020 | 17 Sept 2020 | 2 | The New Way to Period via Campaign Brief |
Also credited People named once in Modibodi campaign credits
Karen Bryson (Executive Producer, DIVISION, Campaign Brief) · Alex Cook (Producer, DIVISION, Campaign Brief) · Lula Cucchiara (Director, DIVISION, Campaign Brief) · Grégoire Lière (DOP, DIVISION, Campaign Brief) · Kent Hau (Editor, DIVISION, Campaign Brief) · Kyra Bartley (Director, FINCH, Campaign Brief) · Amy Dymond (Producer, FINCH, Campaign Brief) · Perrin James (DOP, FINCH, Campaign Brief) · Justine Cusack (Marketing Director, Modibodi, Campaign Brief) · Sarah Walters (Head of Creative Content, Modibodi, Campaign Brief) · Caitlin Lilley (Brand Manager, Modibodi, Campaign Brief) · Aimee Chappell (Social Lead, Modibodi, Campaign Brief) · Renata Yannoulis (Senior Strategist, Fabric – Part of the TBWA\Sydney Group, Campaign Brief) · Madelin Fuller (Creative Directors, Fabric – Part of the TBWA\Sydney Group, Campaign Brief) · Archie Murugaser (Creative Directors, Fabric – Part of the TBWA\Sydney Group, Campaign Brief) · Lauren Black (Business Director, Gemma Rees, Campaign Brief) · Simon Lekias (Photographer, Gemma Rees, Campaign Brief) · Sara Herbert (Content Manager, Modibodi, B&T) · Rupert Taylor (Creative Director, Emotive, B&T) · Jardin Anderson (Senior Creative, Emotive, B&T) · Monika Vidovic (Business Director, Emotive, B&T) · Hayley-Ritz Pelling (Executive Producer, Emotive, B&T) · Natalie Dagher (Senior Producer, Emotive, B&T) · Petra Valent (Post Producer, Emotive, B&T) · Dani Pearce (Director, Revolver, B&T) · Michael Ritchie (MD & Executive Producer, Revolver, B&T) · Pip Smart (Executive Producer, Revolver, B&T) · Sarah Nichols (Producer, Revolver, B&T) · Linda Hosamsooi (Group Client Director, B&T) · Nick Hinchley (Digital Director, B&T) · Remona Salem (Offline Director, B&T) · Jeremy Richmond (Composer, Rumble Studios, Campaign Brief) · Michael Gie (Sound & Music Producer, Rumble Studios, Campaign Brief) · Frankie Presser (Brand/Creative Lead, Modibodi, Campaign Brief) · Amanda Alegre (Art Director, Campaign Brief) · Anna-Claire Clendon (Strategy Director, Campaign Brief) · Tiara Valder (Creative Director, Campaign Brief) · Katrina Maw (Executive Producer, Campaign Brief) · Marina Vasilieva (Creative Director, Modibodi, Campaign Brief) · Grace O’Brien (Lead Copywriter, Modibodi, Campaign Brief) · Colin Tuohy (Senior Producer, Modibodi, Campaign Brief) · Lucie Dela Chaise (Digital and Art Designer, Modibodi, Campaign Brief) · Dalia Adler (Marketing Director, Modibodi, Campaign Brief) · Lucy Lamming (Communications Director, Modibodi, Campaign Brief) · Michelle Baker (Marketing Coordinator, Modibodi, Campaign Brief) · Gavin Chimes (Executive Creative Director, Howatson+Company, Campaign Brief) · Jared Wicker (Creative Directors, Howatson+Company, Campaign Brief) · Scott Zuliani (Creative Directors, Howatson+Company, Campaign Brief) · Elly Pipiciello (Art Director, Howatson+Company, Campaign Brief) · Katy Hulton (Copywriter, Howatson+Company, Campaign Brief) · Holly Alexander (Head of Production, Howatson+Company, Campaign Brief) · Charlotte Breene (Junior Producer, Howatson+Company, Campaign Brief) · Dom Hickey (Chief Strategy Officer, Campaign Brief) · Caroline Gilroy (Head of Design, Campaign Brief) · Sam Reiher (Designers, Campaign Brief) · Eleanor Donley (Designers, Campaign Brief) · Ellena Mills (Designers, Campaign Brief) · Trent Michael (Designers, Campaign Brief) · King Yong (Senior Editor/Series, Campaign Brief) · Kel Gronow (Senior Editor/Content, Campaign Brief) · Arundati Thandur (Director, FINCH, Campaign Brief) · Loren Bradley (Executive Producer, FINCH, Campaign Brief) · Tom Black (Director of Photography, FINCH, Campaign Brief) · Alice Lanagan (Production Designer, FINCH, Campaign Brief) · Bill Doig (Executive Producer, FINCH, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 13 Oct 2025 | 13 Oct 2025 | appointment | digital | TAG | confirmed | via Campaign Brief | |||
| 30 Jan 2024 | 30 Jan 2024 | appointment | social | Bread Agency | confirmed | via Campaign Brief | |||
| 26 Apr 2023 | 26 Apr 2023 | appointment | media | Zenith | confirmed | via B&Tvia Mumbrellavia Mediaweek | |||
| 28 July 2020 | 28 July 2020 | appointment | creative | Emotive | confirmed | via LBBvia Mumbrellavia Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Liana Lorenzato | Chief Marketing Officer | 17 Sept 2020 | 25 July 2023 |
| Frankie Presser | Brand/Creative Lead | 6 Sept 2021 | 6 Sept 2021 |
| Justine Cusack | Marketing Director | 1 June 2022 | Now |
| Caitlin Lilley | Brand Manager | 25 July 2023 | Now |
| Dalia Adler | Marketing Director | 25 July 2023 | 25 July 2023 |
| Michelle Baker | Marketing Coordinator | 25 July 2023 | 25 July 2023 |
